Digilant

FEBRUARY 25, 2021

The pressure is mounting in online digital advertising to make ad dollars go further and for stakeholders to have a greater understanding of emerging channels, platforms, and privacy regulations. Accountability ensures that you are in lock-step with your agency team. Share Accountability With A Third Party.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Ad Agencies Planning 52

Outbrain

JULY 10, 2022

Almost overnight, online user activity and media consumption changed, which vastly affected digital ad spend. Research from Kantar also shows how marketers are now more focused on innovation, agility, and effectiveness. These are the trends that are likely to accelerate growth in digital media beyond the pandemic.

Generation 26

Generation Advertising Agencies Paid Search Agency Banner Ads 26

Optinmonster

JANUARY 23, 2024

You can’t say the same thing about a website notification banner , an online ad, or a push notification. Research shows that buyers are getting used to ignoring online ads. But they don’t necessarily have to make an effort to ignore other design overlays like notification banners, ads, or cookie consent notifications.

Lock-In 52

Lock-In Lead Scoring Lead Ranking Intent 52

Single Grain

MAY 11, 2023

Can you believe that it’s been nearly three decades since the first online ad graced us with its presence? In 1994 , the very first banner ad appeared on a previous iteration of today’s tech site, Wired. Ads can also encourage users to pick up a phone and call for more information, ultimately resulting in a sale.

Paid Content 52

Paid Content Cost Per Click Advertisements Advertising 52

Convince & Convert

SEPTEMBER 8, 2010

Before advanced contextual and retargeting capabilities became the norm, MySpace’s ability to target banner ads based on members’ interests was a huge edge. MySpace last week declared what amounts to a post-modern armistice, announcing that they will integrate status updates with Facebook (and Twitter).

Paid Content 136

Paid Content Facebook Paid Search Agency Advertising Agencies 136

KEO Marketing

JANUARY 27, 2015

Mobile and local go hand in hand, as people who conduct research on their mobile devices want to then take action right away by interacting with a business in their area. Mobile/Local Growth Continues to Dominate. Mobile’s rapid explosion will continue this year, and this will in turn fuel significant focus on local. SEO: Alive and Well.

Paid Content 48

Paid Content Inbound Marketing B2B Marketing Work Management 48

Outbrain

JUNE 7, 2021

With global ad spend reaching $332 billion in 2020, it’s safe to say that ads are the fuel of online publishing. For some publishers, paywall content is the leading source of revenue, but the majority still rely on ads as their main revenue source. The SEO community has had its ups and downs when it comes to ads.

SEO 37

SEO Ads Lead Ranking Adsense 37