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17 Ways to Promote Your White Paper for Lead Generation

NuSpark Consulting

Your objective was likely to establish thought leadership, generate leads and perhaps use it to nurture existing leads until they’re ready to buy. There is a myriad of methods to promote your white paper, generate interest, and help it climb Google’s search engine rankings. Now you can relax. Not so fast. You’re only half way there.

Paper 100
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Battle of the Titans: Content Marketing vs. Traditional Advertising in the Financial Sector

ClearVoice

Lead generation: As Lindsay Kolowich of HubSpot Academy notes , “The more delighted a visitor is with your content, the more likely they are to click your call-to-action.” Complex idea generation: A content marketing plan is only as good as the content ideas you generate. This can translate into more leads and conversions.

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Inbound versus Outbound Marketing

TrustRadius Marketing

Inbound and Outbound marketing offer different approaches to achieving the same goals of generating leads, driving sales, and improving customer relations. TV Ads, telemarketing (including cold calling), billboards, and magazine ads are all common mediums. A youtube video might go over all the information of the product.

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7 Practical Tips to Generate Leads With Content Marketing

Optinmonster

Want to learn how to generate leads with content marketing ? Smart marketers know that having a clear content marketing strategy is key to generating more leads. In this guide, I’ll show you how to generate leads with content marketing, even if you’re not seeing the desired results with it right now. Ready to get started?

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Your Mobile Content Strategy Will Change—Here’s Why

Content Standard

Now that a mobile ad blocker appears to be imminent , advertisers and publishers alike are understandably worried. If ads are blocked on mobile, it means everyone who uses mobile ads to generate revenue loses—from media publishers to bloggers to ad juggernauts like Google. ” Content to the Rescue.

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How to Optimize Your B2B Marketing and Sales with Online Video

Adobe Experience Cloud Blog

Take YouTube, for example. Second only to Google, YouTube has rapidly emerged as an easy-to-use and reliable search tool; it overtook Yahoo as the second largest search engine in 2008 and is now the fastest-growing media platform in history. Interested in demand generation best practices and Napa Valley wineries? No problem.

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How to Monetize Your Website in Today’s Publishing Environment

RebelMouse

But let's take this question a step further: If you can't monetize your content to generate the support it needs, how do you create quality content in the first place? Here's a look at some of the best ways to generate ROI in today's digital climate. RebelMouse client PAPER Magazine's collaboration with Neiman Marcus.