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Nine Social Media Marketing Stats You Can Use

Webbiquity

We’re now long past the days of having to “sell” business executives on the value of social media for marketing. As noted below, the practice is now ubiquitous, with almost 90% of businesses engaged social media marketing. Buyers appreciate business social media use. Small Business Trends ). 89% of U.S.

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Display Advertising Trends 2021: Key Stats and Insights

Bannerflow

According to the latest eMarketer research , US display advertising is predicted to grow 27.5% One of the most breathtaking stats we found during 2020 was that on average all ads – across industries – see an uplift of 85% compared to any average day during the year. Why are there so many different sizes of display ads?

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The Growth of Video and Mobile Marketing; Key Stats and Trends

NuSpark Consulting

Small businesses can accomplish this without over-committing their marketing budget to a massive commercial shoot. US online ad spending, a $40 billion dollar market in 2012, is primarily made up of three formats: search, banner ads and video advertising.

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20 Display Advertising Stats That Demonstrate Digital Advertising's Evolution

Hubspot

The ads we were being presented with lacked context and value, and as a result, many of us were quick to deem them untrustworthy. There was just something about paying for an irrelevant banner ad that didn't sit well with us. 10 Shocking (But True) Stats About Display and Banner Ads. Source: eMarketer ).

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100 Important PPC Statistics That Will Impact Your Search Ads

Atomic Reach

With popular platforms such as Google Ads and Facebook offering incredible targeting for specific consumers and their budget-friendly pricing, it's no wonder that 74% of businesses are investing in PPC. Why Your Business Needs To Be Using PPC. Facebook’s ad revenues exceed the entire print industry in 2019 ( EMarketer ).

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Video Measurement Is Broken. Here’s How to Fix It

Contently

Is it a static banner ad? In 2014, the Media Rating Council (MRC) instituted a formal standard for what qualifies as a view: At least 50 percent of the video ad must be on someone’s screen for a minimum of two consecutive seconds. Many platforms have adopted this definition for their advertising businesses. (It’s

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Digital Ads Don’t Work And Everyone Knows It

Marketing Insider Group

Venture capital investment in ad tech is declining by an average of 10% each of the last 5 years. Even CEOs from the most recognized brand s know that digital ads are a waste money. Businesses big and small from all sectors don’t see any lost sales after they stop spending money on ads. Do Digital Ads Work?