Biznology

OCTOBER 11, 2011

Last week, I talked about using the long tail of blogger outreach –the idea that you can’t pin your hopes for most public relations efforts on only the A-list bloggers. For blogger outreach to work, over and over, you need to be endlessly generous and endlessly appreciative.

Blogger 80

Blogger Long Tail Marketing Outreach PR 80

Webbiquity

OCTOBER 16, 2018

Banner ads? Sure, those work great—if you’re happy with a click-through rate of 0.05% (yes, that is five clicks for every 10,000 people who see your ad). Influencer marketing is often done poorly, which reflects badly on the brand and individual doing the outreach. Use Personalization. We all have egos.

Marketing Automation Services 242

Marketing Automation Services Trade Show Advertising Agencies Verticals 242

NuSpark Consulting

MARCH 3, 2016

You might want to add a banner at the top of the page or put it in a sidebar to attract more attention. Relevant Blogger Outreach. Also, bloggers can easily embed the videos into their blogs to share the white paper takeaways. Link to your white paper on your home page. Company Blog. Third Party Email Lists. Remarketing.

Paper 100

Paper Lead Generation Promotion Paid Search Agency 100

Biznology

JUNE 3, 2014

Either you’re smart and willing to keep it alive, in conversation, online on YouTube for the spots, or on a blog somewhere for the print work — or you feel compelled to keep on throwing money at it ad infinitum, because contextual ads, banner ads, etc, only last as long as you write checks. CA is intoxicating!

Advertisements 80

Advertisements Advertising Banner Ads Banners 80

NuSpark Consulting

DECEMBER 9, 2012

Relevant Blogger Outreach. Compile a list of influential bloggers and online editors, and send them a release on your paper, and explain the rationale on why readers would be interested in reading it. Online releases are submitted to major search engines, industry journals, and social networks. Social Media. Remarketing.

Paid Content 100

Paid Content Paper Lead Generation Promotion 100

Biznology

NOVEMBER 8, 2012

Advertising copywriters need the right keywords to create ad copy that resonates with their audiences. And bloggers , of course, need to know what words their audiences use to describe their pain points. Earned: Press releases, blogs, organic search, social outreach, Facebook, Twitter. But that’s extremely unlikely.

Keywords 80

Keywords Paid Search Agency Digital Asset Management Enterprise Management 80

Hubspot

AUGUST 13, 2014

Influencer Outreach. Also known as influencer marketing or influencer advocacy, influencer outreach is quite similar to media relations, though, typically, the people targeted are influential in their industry and aren’t necessarily journalists or editors. Bylined Articles. Native Advertising (Content Discovery Networks).

Paid Content 28

Paid Content Promotion Advertorials Advertising Agencies 28