SmartBug Media

JANUARY 7, 2021

Given all that we learned in 2020, it’s hard to say what we can expect in terms of changing buyer behavior, trade shows happening virtually or in-person (or both), or even how organic traffic will be impacted in the coming year with all the new campaigns we’ve run. Build from Scratch or Refresh Existing Personas.

Ideal Customer Profiles 98

Ideal Customer Profiles Marketing Strategy Marketing & Strategy Planning 98

The ABM Agency

JANUARY 15, 2021

Dollars usually spent on trade shows, in-person events, and travel expenses are up for grabs; the sales team is working virtually, spending less cash on entertaining potential clients. Invest in a tool that allows full reporting transparency for both the marketing and sales teams. Example: DOMO. Unexpected Costs: 15%.

Budget Programs 52

Budget Programs Paid Content Paid Search Agency Marketing Budget Creation 52

Directive Agency

DECEMBER 19, 2018

Depending on the size and bandwidth of your company, the majority of companies in B2B have a sales team, or they attend relevant trade shows throughout the year. With that being said, it’s critical to put the product in front of the customer most effectively and efficiently to maximize your return.

Marketing Mix 49

Marketing Mix Work Management Marketing Management Paid Search Agency 49

Directive Agency

DECEMBER 19, 2018

Depending on the size and bandwidth of your company, the majority of companies in B2B have a sales team, or they attend relevant trade shows throughout the year. With that being said, it’s critical to put the product in front of the customer most effectively and efficiently to maximize your return.

Marketing Mix 40

Marketing Mix Work Management Marketing Management Paid Search Agency 40

Martech

JANUARY 20, 2022

The motivation for attending trade shows may be principally commercial, e.g. attendees go to buy things for their stores and businesses. For each person, the experience is mediated by the device they’re accessing the event on, the software they’re using and the bandwidth they have.

Digital Asset Management 139

Digital Asset Management Work Management Marketing Management Planning 139

SnapApp

MARCH 15, 2017

So is gathering email addresses from visitors at your trade show booth, or putting a link to a landing page in your email signature …. Not everyone has the bandwidth to sit and read a lengthy blog post. This gives you an opportunity to be transparent and generous with your audience, and improve the relationship for the long-run.

Lead Generation 59

Lead Generation Generation Opt-out CAN-SPAM 59