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Blog: Getting the Most Out of Trade Show Investments

Conversica

Needless to say, trade shows and conferences require large investments of time, energy and resources from Event Marketers. It’s clear that events, trade shows and conferences are big spends for businesses. Overall, $570 billion is spent on attending, sponsoring and hosting business-to-business (B2B) events each year.

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Six Ways to Connect with Hard-to-Reach Business Buyers

Webbiquity

And even with those filters in place, inboxes are often overflowing, leaving buyers with little time or bandwidth to deal with any but the most urgent messages. You can go high ($50 to $100 per package) with a service like Video Plus Print , or keep it simpler with something closer to trade show swag.

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Are You Really Ready to Enter a New Market?

Vision Edge Marketing

Is there a major industry event such as a trade show that would be a good time to launch with press, analysts as well as customers? If bandwidth or skill set is an issue, or you want an objective point of view we can help. Determine the When. Is there a seasonality to the solution? appeared first on VisionEdge Marketing.

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Key Things You Need to Know About Email Marketing Software

Webbiquity

That is, all of the recipients on list “A” (for example, all of the email addresses you collected at a recent trade show) receive message “A.” Unlike traditional HTML, HTML5 videos are lighter and run smoothly on low bandwidth. Typically, you set up sequences of email messages with conditional branching.

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3 Keys to an Effective Autoresponder Program

The Point

One reason is that sales bandwidth ebbs and flows, so, for example, if you return from a trade show and dump 3,000 leads into your CRM system, you can bet that some of those leads aren’t going to hear from anyone in sales for days or weeks, if at all.

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3 Reasons to Add Email to Your Lead Follow-Up Process

The Point

Often inside sales can’t get to all leads quickly enough (for example, after a trade show) and email ensures that every lead is responded to promptly, eliminating the chance that opportunities will go missing due to (even temporary) issues of sales bandwidth. Here are the key reasons: 1.

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How Business Professionals Actually Consume Content

B2B Marketing Directions

The NetLine report states: "The events of the past year led to a surge in content consumption related to remote work, collaboration software, IT bandwidth, security, and the ripple effects on HR and the like." COVID-19 also affected the topics that business professionals were interested in.