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Evolution of the 4 P’s of Marketing: Say Hello to the New Marketing Mix

Directive Agency

Depending on the size and bandwidth of your company, the majority of companies in B2B have a sales team, or they attend relevant trade shows throughout the year. It’s fascinating how the fundamentals of business-to-business marketing are the same today as they were 50 years ago.

article thumbnail

Evolution of the 4 P’s of Marketing: Say Hello to the New Marketing Mix

Directive Agency

Depending on the size and bandwidth of your company, the majority of companies in B2B have a sales team, or they attend relevant trade shows throughout the year. It’s fascinating how the fundamentals of business-to-business marketing are the same today as they were 50 years ago.