Adobe Experience Cloud Blog

AUGUST 1, 2017

Will your videos be optimized for social media ? 56% of videos produced in the last year were under 2 minutes long, and while websites and social media were the most common places to share video content, that doesn’t mean the same video fits for different mediums. Building Out a Complete Strategy.

Video Marketing 134

Video Marketing Marketing & Strategy Ad Exchange Thought Leadership 134

Adobe Experience Cloud Blog

MARCH 31, 2017

Author: Lisa Marcyes Every year I look forward to the opportunity to travel to San Diego and attend Social Media Marketing World (SMMW) where I get to attend thought-provoking sessions, learn from top leaders in social media, and meet tons of brilliant marketers. Content and Social Are in This Together.

Social Media 48

Social Media Video Marketing Media B2B Thought Leadership 48

Adobe Experience Cloud Blog

OCTOBER 3, 2016

Unsympathetic markets, unpredictable competitors, and changing company initiatives all conspire to disrupt even the most well-thought-out marketing plans…unless you have a disaster survival plan. However, marketing doesn’t live in isolation.

Planning 134

Planning Work Management B2B Marketing Tips 134

Adobe Experience Cloud Blog

AUGUST 30, 2010

Note: This post is more personal and Marketo-centric than the typical best practices and thought leadership I share in the Modern B2B Marketing blog. It’s been a bit over three and a half years since Marketo started formal operations, and two and a half since we launched Marketo Lead Management. Conclusion.

Marketo 48

Marketo Class CMO Enterprise Management 48

Adobe Experience Cloud Blog

FEBRUARY 17, 2017

They provide a convenient forum for your company to establish itself as a thought leader in your space and help develop your brand voice. Because they can be fairly time-consuming, you need to be thoughtful as you plan and execute your webinars. Social media posts are a great way to drive last minute registrations in particular.

Webinar Metrics 131

Webinar Metrics Multi-Touch Attribution Thought Leadership Budget Programs 131

Adobe Experience Cloud Blog

NOVEMBER 21, 2018

Steve Bookbinder, CEO of DM Training , recommends always researching prospects before writing, especially on social media. Takeaway : Encourage reps to study prospects’ social media to mimic their tone and style. Bandwidth’ with capacity or time. Read them, mimic them, and write to them. Let’s talk.”.

Demand Generation Agencies 134

Demand Generation Agencies Paid Search Agency Template Bandwidth 134

Adobe Experience Cloud Blog

SEPTEMBER 12, 2013

Now in its third year, CMW gathered over 1200 attendees from 35 different countries this week, and hosted sessions with thought leaders like Velocity’s Doug Kessler , Jonathan Mildenhall of Coca-Cola, Jay Baer of Youtility fame, and Ann Handley of MarketingProfs. There was also a lot of orange food, branded to match the CMI logo.

Content Marketing 48

Content Marketing B2B Thought Leadership Thought Leadership Content 48

Adobe Experience Cloud Blog

NOVEMBER 12, 2012

by Dayna Rothman When determining your content marketing mix, you want to make sure that you have what we at Marketo call “Big Rock Content Pieces”. These are your big kahunas, the large thought leadership pieces that not only illustrate your unique point of view, but that you can also break up and use to create smaller content pieces.

Tips 48

Tips Marketo B2B Thought Leadership Bandwidth 48

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Adobe Experience Cloud Blog

OCTOBER 4, 2013

Even when compared to 27 other content marketing tactics, including mobile apps, podcasts, and social media, infographics still saw the biggest rise in usage by marketers. Just In: The State of Content Marketing in 2014 was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link].

Content Marketing 48

Content Marketing Webinar Metrics Planning B2B Thought Leadership 48

Adobe Experience Cloud Blog

APRIL 30, 2014

Although the report is about content marketing in general (including emails, whitepapers, webinars, case studies, website copy, infographics, and social media content), TrackMaven decided to focus their analysis on blogs. At Marketo, we post to our company blog every single business day – usually, that means five times a week.

Marketing Report 48

Marketing Report Content Marketing Peer-to-peer B2B Thought Leadership 48