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How to optimize your marketing budget: Do more with less

Sprout Social

Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. Managing social media and other marketing channels in this economy can be challenging. You’ll need a plan to address top budget concerns to provide clarity and control over every dollar spent.

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Get More Done with On-Demand SEO Services in Marketplace

Conductor

Since then, digital marketing has boomed as many organizations realized the urgent need for digital transformation. As a result of the increased prioritization of digital, more companies are relying on organic marketing as a key revenue-driving and brand-building channel. But, scaling your organic investment also brings new challenges.

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How to Audit Your PPC Campaign & Identify Metrics for Success

Hubspot

Since we all have limited bandwidth, it’s a good idea to narrow down the key metrics that really give you meaningful insight into what’s working -- and what isn’t -- in your paid search campaigns. Additionally, you can review geo-reports to see what locations perform best. Evaluate your ad compared to your landing page.

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5 Key Metrics to Measure Success of Paid Search Campaigns

Hubspot

Elisa is the Content Development Manager at WordStream Inc., a provider of search marketing software and services. She manages the WordStream Internet Marketing Blog and you can follow her on Twitter at @egabbert. The relevance of the keyword and ad to the search query. 2: Click-Through Rate.

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24 Must-Know B2B Marketing Statistics for 2024

Lead Forensics

With so many marketing channels and strategies vying for your attention, it can be overwhelming to determine which tactics will deliver the most significant results. In this blog post, we’ll equip you with 24 essential B2B marketing statistics you need to know for 2024. Length Matters for SEO: Aim for long-form content!

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How do You Sell Marketing Automation to Internal Stakeholders?

Adobe Experience Cloud Blog

by Dayna Rothman You have decided to purchase marketing automation software and now you need to present your business case to internal stakeholders. If you need help, take a look at our brand new Sample Marketing Automation Internal Selling Template for some guidance. Senior executives want to see a coherent strategic rationale.

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24 Must-Know B2B Marketing Statistics for 2024

Lead Forensics

With so many marketing channels and strategies vying for your attention, it can be overwhelming to determine which tactics will deliver the most significant results. In this blog post, we’ll equip you with 24 essential B2B marketing statistics you need to know for 2024. Length Matters for SEO: Aim for long-form content!