The Power of Short B2B Videos for Marketing: Leveraging the TikTok Effect
FunnelEnvy
DECEMBER 11, 2023
During the 2000s, video production costs plummeted, bandwidth increased, and B2B videos quickly became a staple for online marketing. After its 2005 launch, YouTube was the dominant video platform until TikTok’s meteoric rise in US popularity from 2018 to the present.
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