Lenny's Newsletter

AUGUST 29, 2023

Each week I tackle reader questions about building product, driving growth, and accelerating your career. ” — Mathilde Collin , co-founder and CEO of Front If you’ve got a killer idea but you’re talking to the wrong people, you’ll come away thinking your idea stinks, and give up. Art by Natalie Harney.

Ideal Customer Profiles 93

Ideal Customer Profiles Profiling CPO Co-Registration 93

LeadSquared

JULY 20, 2022

10x your Sales Productivity with LeadSquared. Increased Employee Productivity. LeadSquared has helped Commitbiz achieve higher sales productivity and conversion rates. How the E-learning Platform Stupid Skills Increased Sales Productivity by 4x new. “ Vikash Sharma new Co-founder, Research and Ranking.

Efficiency 52

Efficiency Enterprise Management Work Management Marketing Management 52

EveryoneSocial

MARCH 6, 2017

To learn a bit more about Snap as a business – which is what ultimately dictates a stock’s performance – I read through their S1 filing , the registration statement Snap, Inc. Especially interesting to compare with the same section of Twitter’s S1 , which makes scant mention of product and doesn’t even use the term “innovation”.

Twitter 59

Twitter Facebook Mobile Advertising Advertising Agencies 59

Heinz Marketing

MARCH 11, 2019

So just for those of you who haven’t been following my career, and I assume that’s most of you, I was at NetProspex, as Matt mentioned, smaller startup company ran both product and marketing there, got acquired by D&B. As you mentioned, I classify myself more as a demand pipeline and products person versus a brand person.

Top of Funnel 65

Top of Funnel Account Based Marketing Paid Search Agency Demand Generation Agencies 65

Golden Spiral

JANUARY 7, 2021

Organizations hosting virtual events found that 45% of registrants attend live. 10% of registrants who didn’t participate live, attended on demand. Internet bandwidth is as full as a storm runoff during a 1,000 year flood. Well over 4,000 paid their registration and joined in the fun, events, and teaching sessions.

Co-Registration 62

Co-Registration Trade Show Conference Webcast 62

Engagio

MARCH 23, 2020

Agencies can reduce the burden and time required when responding to records requests and consolidate from multiple systems into a modernized, comprehensive retention and production solution. Prior to joining Smarsh, I co-founded a software startup that was solving the need to encrypt messaging and voice communications.

Enterprise Management 91

Enterprise Management Work Management Account Based Marketing Marketing Management 91

Engagio

MARCH 23, 2020

Agencies can reduce the burden and time required when responding to records requests and consolidate from multiple systems into a modernized, comprehensive retention and production solution. Prior to joining Smarsh, I co-founded a software startup that was solving the need to encrypt messaging and voice communications.

Enterprise Management 62

Enterprise Management Work Management Account Based Marketing Marketing Management 62