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How to identify your ideal customer profile (ICP)

Lenny's Newsletter

Each week I tackle reader questions about building product, driving growth, and accelerating your career. ” — Mathilde Collin , co-founder and CEO of Front If you’ve got a killer idea but you’re talking to the wrong people, you’ll come away thinking your idea stinks, and give up. Art by Natalie Harney.

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Sales Pipeline Radio, Episode 156: Q&A with Derek Slayton @DerekSlayton

Heinz Marketing

You and I got to know each other from your time at NetProspex, and you joined a startup, which was acquired by a large company Dun and Bradstreet, and now you’re back in startup land. So talk a little bit about what it’s been like to go from startup to big company and now back to startup. Derek: Yeah.

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Behind the Brilliance: How Smarsh Puts Sales and Marketing Alignment to Work to Win Challenging Enterprise Deals

Engagio

Agencies can reduce the burden and time required when responding to records requests and consolidate from multiple systems into a modernized, comprehensive retention and production solution. Prior to joining Smarsh, I co-founded a software startup that was solving the need to encrypt messaging and voice communications.

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Behind the Brilliance: How Smarsh Puts Sales and Marketing Alignment to Work to Win Challenging Enterprise Deals

Engagio

Agencies can reduce the burden and time required when responding to records requests and consolidate from multiple systems into a modernized, comprehensive retention and production solution. Prior to joining Smarsh, I co-founded a software startup that was solving the need to encrypt messaging and voice communications.

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Behind the Brilliance: How Smarsh Puts Sales and Marketing Alignment to Work to Win Challenging Enterprise Deals

Engagio

Agencies can reduce the burden and time required when responding to records requests and consolidate from multiple systems into a modernized, comprehensive retention and production solution. Prior to joining Smarsh, I co-founded a software startup that was solving the need to encrypt messaging and voice communications.

article thumbnail

Behind the Brilliance: How Smarsh Puts Sales and Marketing Alignment to Work to Win Challenging Enterprise Deals

Engagio

Agencies can reduce the burden and time required when responding to records requests and consolidate from multiple systems into a modernized, comprehensive retention and production solution. Prior to joining Smarsh, I co-founded a software startup that was solving the need to encrypt messaging and voice communications.

article thumbnail

Behind the Brilliance: How Smarsh Puts Sales and Marketing Alignment to Work to Win Challenging Enterprise Deals

Engagio

Agencies can reduce the burden and time required when responding to records requests and consolidate from multiple systems into a modernized, comprehensive retention and production solution. Prior to joining Smarsh, I co-founded a software startup that was solving the need to encrypt messaging and voice communications.