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4 Major Ways Your Creative Agency Can Make Money

Hubspot

Fixed Rate. If you've ever put down a deposit for a service, and then paid the rest of the rate after completion, you've participated in a fixed-rate model. This model is determined by calculating how many hours a project takes, combined with the hourly rate. Hourly Rate. Value-based.

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Lurkers are the 99.989% of Social Media

Biznology

You needed to connect to your platform intimately, understanding all the layers of online communication: hosting, web service, bandwidth, programing languages, monetization, plugins, domain names, DNS, moderation, anti-spam strategies, site architecture, SEO, and the rest. Conversion Carries Across Channels and Platforms.

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5 Key Metrics to Measure Success of Paid Search Campaigns

Hubspot

She manages the WordStream Internet Marketing Blog and you can follow her on Twitter at @egabbert. Since we all have limited bandwidth, it’s a good idea to narrow down the field to a short list of key metrics that really give you meaningful insight into what’s working -- and what isn’t -- in your paid search campaigns.

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Essential WordPress SEO Plugins: The Marketer’s Toolkit

Single Grain

Click here to download it for free right now! Click here to download it for free right now! In response to the following question from Search Engine Land years ago: “If an article is retweeted or referenced much in Twitter, do you count that as a signal outside of finding any non-nofollowed links that may naturally result from it?”.

SEO 101
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4 Tips for a Successful Inbound Marketing Strategy (+ Webinar)

Leadspace

Instead of calling someone, they see a Facebook ad promoting your product or service and click over to your website. Additionally, if your goal is to double revenue, but you have no plans or ability to double your team to make up for the extra bandwidth, the goal isn’t really relevant to your current business status or objectives.

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How to Get Better at Lead Generation in 2016! (Webinar Recording & FAQ)

LeadSquared

For more inputs check out these posts on landing page best practices: Five quick ways to increase your landing page conversions today 5 Landing Page Optimization Tips to Improve Conversion Immediately. What would be a decent landing page conversion rate? What is the ideal bounce rate in Google Display Ads?

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Eloqua, TopRank, Demandbase and More – OMS Minneapolis Wrapup

Webbiquity

Last week’s Online Marketing Summi t in Minneapolis drew an intense crowd of local agency and corporate attendees focused on learning the latest strategies for SEO and search, conversion rate optimization (CRO), QR codes, PPC, social video marketing, integrated analytics, social media measurement and more. Greg Ott , Demandbase.