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Programmatic Advertising Challenges—and Their Technology-Based Solutions

Digilant

Projected to account for $81 billion worth of digital display ad dollars by 2021, it’s no longer a question of if programmatic advertising will dominate digital advertising. Owning 85% of the display ad market share, the numbers speak for themselves. . What is programmatic marketing? Viewability & Impression Fraud.

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How Using Humans And Chatbots Together Generated 182% More Qualified Leads

Hubspot

Prospect expectations for businesses have never been higher -- in fact, according to Google , 61% of people now expect brands to deliver personalized experiences. When my marketing team at HubSpot connected with the sales team to discuss the issue, we recognized live chat alone no longer suited our needs.

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Online Marketing is Being Dominated by Search Marketing. What is Your Strategy?

Anything Goes Marketing

According to a recent study internet ad revenue is up 37% over the first half of last year. Search is followed by display ads, which account for 30% of total revenues, classified advertising (20%), referrals/lead generation (8%) and e-mail (2%). It means that search marketing is working! New to Search Marketing?

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How Digital Content Has Reshaped the Way We Tell Stories

Content Standard

At the start of the digital publishing movement, Web copy was essentially a mirror-rendition of the print version, with a few loud banner ads for kicks. Compound that with faster bandwidth and the introduction of multimedia, and you’ve got yourselves something quite different than a book on a screen.

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How Digital Content Has Reshaped the Way We Tell Stories

Content Standard

At the start of the digital publishing movement, Web copy was essentially a mirror-rendition of the print version, with a few loud banner ads for kicks. Compound that with faster bandwidth and the introduction of multimedia, and you’ve got yourselves something quite different than a book on a screen.

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The Ultimate Guide to Sales Prospecting: Tips, Techniques, & Tools to Succeed

Hubspot

A prospect may also be classified as a potential customer who has limited or no interaction with our company, but they would not be considered a lead. Say our target market consists of small to medium-sized businesses with anywhere from 100 to 1,000 employees. Familiarity with the market. Does it fit our buyer persona?

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Google’s Helpful Content Update: 5 Reasons Content Marketers Should Care

nDash

On August 22nd, Google announced its release of the helpful content update. This update signifies a fundamental shift in the world of content marketing. This guide takes an in-depth look at Google’s Helpful Content Update and what it truly means for content marketers and freelance writers. . Click-bait content.