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Programmatic Advertising Challenges—and Their Technology-Based Solutions

Digilant

Projected to account for $81 billion worth of digital display ad dollars by 2021, it’s no longer a question of if programmatic advertising will dominate digital advertising. Owning 85% of the display ad market share, the numbers speak for themselves. . have advanced ad-fraud fighting measures in place.

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How Using Humans And Chatbots Together Generated 182% More Qualified Leads

Hubspot

Prospect expectations for businesses have never been higher -- in fact, according to Google , 61% of people now expect brands to deliver personalized experiences. This ate part of our sales team's valuable bandwidth, making it harder for them to get in touch with site visitors who actually needed to speak with a sales rep.

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How Digital Content Has Reshaped the Way We Tell Stories

Content Standard

At the start of the digital publishing movement, Web copy was essentially a mirror-rendition of the print version, with a few loud banner ads for kicks. Compound that with faster bandwidth and the introduction of multimedia, and you’ve got yourselves something quite different than a book on a screen.

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How Digital Content Has Reshaped the Way We Tell Stories

Content Standard

At the start of the digital publishing movement, Web copy was essentially a mirror-rendition of the print version, with a few loud banner ads for kicks. Compound that with faster bandwidth and the introduction of multimedia, and you’ve got yourselves something quite different than a book on a screen.

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The Ultimate Guide to Sales Prospecting: Tips, Techniques, & Tools to Succeed

Hubspot

A prospect may also be classified as a potential customer who has limited or no interaction with our company, but they would not be considered a lead. Value-added prospects to whom we can provide more value are more likely to buy our offering. Takeaway: Classify prospects by the level of value we think we can provide.

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Online Marketing is Being Dominated by Search Marketing. What is Your Strategy?

Anything Goes Marketing

According to a recent study internet ad revenue is up 37% over the first half of last year. Search is followed by display ads, which account for 30% of total revenues, classified advertising (20%), referrals/lead generation (8%) and e-mail (2%). Hey I Googled You - Now What? What does this all mean? What can you do?

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Google’s Helpful Content Update: 5 Reasons Content Marketers Should Care

nDash

On August 22nd, Google announced its release of the helpful content update. This guide takes an in-depth look at Google’s Helpful Content Update and what it truly means for content marketers and freelance writers. . What is Google’s Helpful Content Update? The classifier for this signal runs continuously.