The Point

FEBRUARY 13, 2013

Increase the efficiency and bandwidth of inside sales without adding headcount. . • Enhance our demand generation effectiveness by optimizing program spend based on true ROI. Increase the number of pipeline opportunities by more effectively marketing to existing leads.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Marketing Management Automation 100

The Point

FEBRUARY 4, 2011

Improved consistency of follow-up to all new leads independent of sales bandwidth. My response: Based on our firm’s experience , the most common benefits of marketing automation are these: 1.

Marketing Automation 100

Marketing Automation Automation Bandwidth Cost per Lead 100

The Point

MARCH 12, 2012

Besides ensuring that every lead receives prompt, systematic follow-up regardless of sales bandwidth, marketing automation also increases the productivity of an inside sales team by helping filter out junk leads (eliminating wasted calls) and prioritizing the rest based on demographic and behavioral criteria.

Top of Funnel 100

Top of Funnel Bandwidth Sales Qualified Leads Marketing Automation 100

The Point

APRIL 1, 2014

The client had only one BDR (Business Development Representative) but was generating a reasonable volume of leads with our help, so the decision was made to automate lead nurturing as a way of ensuring that every lead was responded to effectively and consistently, regardless of the BDR’s bandwidth on a given day.

Lead Nurturing 100

Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 100

The Point

OCTOBER 26, 2010

It works in tandem with inside sales by eliminating the chance that new leads will go without follow-up due to issues of bandwidth or lack of profile data (i.e. Marketing automation helps eliminate marketing waste. which leads merit sales investment and which don’t.)

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Budget 100

The Point

APRIL 29, 2011

Much better to convert the questions to action-oriented benefits, for example: “Pump out email campaigns quickly regardless of bandwidth or resources!”. If the answer to any of the questions is “no,” you’ve lost the reader immediately. Worst crime on display here: the offer is completely buried.

Email Campaigns 100

Email Campaigns Campaigns Bandwidth Fulfillment 100

The Point

FEBRUARY 16, 2017

The reality of life as a professional marketer is that there is rarely, ever, enough time, budget, resources or bandwidth to plan, design, build, launch and manage every campaign as we would if we could. I get that. We all make compromises.

Campaigns 223

Campaigns Email Marketing Banner Ads Work Management 223

The Point

SEPTEMBER 20, 2016

However, I do believe that outsourcing even some of your programs to the right partner gives you flexible bandwidth, collective expertise, and a pool of knowledge that you’ll probably never be able to hire for. It really depends on the scale of your marketing objectives and your budget. Sometimes it just makes sense to shake things up.

Paid Search Agency 0

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 0

The Point

JANUARY 30, 2018

Is it because they believe that Webinars generate better leads, and their company doesn’t have the sales bandwidth to filter the good from the bad? I struggle to understand why so many start-ups are so infatuated with Webinars. Is there something about Webinars that companies believe communicates a certain credibility, or viability?

Demand Generation Agencies 168

Demand Generation Agencies Demand Generation Demand Generation 168