b2c Marketing Related Topics 
Chris Koch
FEBRUARY 11, 2011
There’s lots of talk out there these days about the need for a technology guru within the B2B marketing department. Maybe I’m splitting hairs here, but I wonder about the long-term need for a marketing technologist. In the short term, I think marketing has a lot of catching up to do in terms of technology. What do you think?
Chris Koch
DECEMBER 18, 2009
The biggest difference between social media marketing and other forms of marketing is control. Most marketing channels are focused on broadcasting tightly controlled messages to audiences that have little opportunity to talk back. Giving up control of what is being said about your company is difficult for most marketers.
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Chris Koch
DECEMBER 29, 2009
A survey of 1000 consumers by marketing agency Razorfish found that just 3.5% That’s a B2C thing. B2B marketers can create that same expectation of value—of deals—through content. That’s a gimme for marketers to deepen the relationship with them. Once again, the answer is they don’t. The research confirms it.
Chris Koch
AUGUST 5, 2011
The marketer in charge of the company’s social media effort gave me a clear edict: “Look, I don’t want you focusing on Facebook, okay? What is B2B marketing all about? Is it any wonder that B2C marketing techniques dominate? Recently, I was preparing a workshop on social media for an ITSMA client. Relationships, right?
Chris Koch
AUGUST 16, 2011
0000000000000000001% response rate it takes to do direct commercial marketing via the telephone these days. It got me thinking, what if a similar easy button comes along for online marketing? Obviously, this is less of an issue in B2B than B2C. And people’s B2C experiences have a habit of leaking over to their B2B behavior.
Chris Koch
AUGUST 16, 2011
0000000000000000001% response rate it takes to do direct commercial marketing via the telephone these days. It got me thinking, what if a similar easy button comes along for online marketing? Obviously, this is less of an issue in B2B than B2C. And people’s B2C experiences have a habit of leaking over to their B2B behavior.
Chris Koch
FEBRUARY 24, 2010
I’ve been working with my colleagues at ITSMA on another survey on social media for B2B marketers that I hope you’ll take by going here. B2B marketing lays the path to a sales discussion and supports relationships with existing customers. The strategy is a marketing strategy and the metrics should happen across everything you do.
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