b2c Information Related Topics 
Chris Koch
AUGUST 16, 2011
Obviously, this is less of an issue in B2B than B2C. Cookies help us learn more about our website visitors, but you won’t learn nearly as much about the spending patterns of B2B executives through web cookies as you do with B2C buyers. And people’s B2C experiences have a habit of leaking over to their B2B behavior.
Chris Koch
AUGUST 16, 2011
Obviously, this is less of an issue in B2B than B2C. Cookies help us learn more about our website visitors, but you won’t learn nearly as much about the spending patterns of B2B executives through web cookies as you do with B2C buyers. And people’s B2C experiences have a habit of leaking over to their B2B behavior.
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Chris Koch
DECEMBER 18, 2009
When buyers engage their most important sources of information—their peers—most of those conversations (90%, according to a study by Walter J. Social media seems better suited to B2C, with its larger scale and simpler buying process. The most trusted information source for buyers has always been each other. With good reason.
Chris Koch
FEBRUARY 11, 2011
B2C companies have these “wonks” today. I’d rather see a chief marketing analytics officer than a chief technologist. Or if this person is going to be a technologist, he or she must have a serious grounding in analytics. I think B2B marketing groups need the same emphasis–and that need will never go away once the systems are installed.
Chris Koch
JANUARY 8, 2010
There is only one objective in social media and it is common across all companies—even across the infamous divide between B2B and B2C: Create learning networks. But it also applies in B2C. I’m just saying that we shouldn’t assume, as we do by default, that ours are much different from anyone else’s.
Chris Koch
OCTOBER 7, 2011
ITSMA research shows that 66% of buyers seek information themselves rather than waiting to hear from providers. They seek that information through search: 79% of c-level executives do at least three searches per day. Here are some examples: Most C-level executives are not in social media—they’re in search.
Chris Koch
OCTOBER 7, 2011
ITSMA research shows that 66% of buyers seek information themselves rather than waiting to hear from providers. They seek that information through search: 79% of c-level executives do at least three searches per day. Here are some examples: Most C-level executives are not in social media—they’re in search.
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