Anything Goes Marketing

JUNE 29, 2009

In B2C, this is more difficult but there may be opportunities to explore. This may mean displaying a special offer for repeat purchasers or dynamically displaying an article in your regular newsletter that is geared specially to your customers. Is it worth it to make these personalized adjustments? Event triggered communication.

Tactics 100

Tactics Automation Personalization Planning 100

Anything Goes Marketing

FEBRUARY 12, 2007

It's not like a normal site that just displays information. Any marketer who is considering a blog should take a look at this one - whether you are B2B or B2C. Tags: business blog B2C. Old Spice: Blogs at Their Best Here's what I liked about this blog: It's a real blog because I could leave a comment which made me happy.

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Microsite Paid Search Agency 100

Anything Goes Marketing

MARCH 24, 2007

Lexus is taking this further by using similar storefront displays that allow passer-bys to "fix" the cars using body movements. Tags: B2B B2C online marketing integrated marketing. The effect here is to build one interactive experience on another. You can always close the window and you;re on the main Lexus site.

Microsite 100

Microsite Product B2B Thought Leadership Web 2.0 100

Anything Goes Marketing

AUGUST 3, 2009

You could probably create an RSS feed from this URL as well and then display this content in real time. Tags: landing pages B2B marketing metrics B2C social media facebook Twitter social networks. They’ve leveraged Twitter to show both Twitter and non-Twitter users what people are saying about its company.

Twitter 100

Twitter Paid Search Agency Tips Landing Pages 100

Anything Goes Marketing

MAY 26, 2007

Many B2B and B2C companies produce a newsletter or newsletters that are geared to a specific audience or audiences. In fact, many newsletters will display the number of comments that an article has right in the email (you can see the example I provided from the Globe & Mail )! Do you have an email newsletter?

Newsletter 100

Newsletter Web 2.0 Lead Qualification Salesforce.com 100

Anything Goes Marketing

FEBRUARY 21, 2009

Although this post is mostly from a B2B perspective, the items described here can also be applied in the B2C world. Here is a quick timeline to trace how far marketers have come by displaying how past autoresponders appeared: 1. The Evolution of the Autoresponder Email Let's start with the evolution of the autoresponder.

Autoresponders 100

Autoresponders Sales Management Email Marketing B2B Marketing 100