Chris Koch

AUGUST 16, 2011

Obviously, this is less of an issue in B2B than B2C. Cookies help us learn more about our website visitors, but you won’t learn nearly as much about the spending patterns of B2B executives through web cookies as you do with B2C buyers. And people’s B2C experiences have a habit of leaking over to their B2B behavior.

B2B 100

B2B Privacy Click Rate Internet Marketing 100

Chris Koch

AUGUST 16, 2011

Obviously, this is less of an issue in B2B than B2C. Cookies help us learn more about our website visitors, but you won’t learn nearly as much about the spending patterns of B2B executives through web cookies as you do with B2C buyers. And people’s B2C experiences have a habit of leaking over to their B2B behavior.

B2B 100

B2B Privacy Click Rate Internet Marketing 100

Chris Koch

DECEMBER 10, 2012

As is often the case, his advice pertains more to B2C than B2B, as I point out in a comment: “Utility” is a clear, succinct way of putting it. Mitch Joel has a nice post on HBR this week about bringing utility to marketing and social media.

Peer-to-peer 100

Peer-to-peer B2B Social Media Mobile Marketing 100

Chris Koch

AUGUST 5, 2011

So I think B2B businesses should have a Facebook page that shares whatever content the company is already producing. I keep waiting for Facebook to buy LinkedIn or Twitter and just put an end to the business vs. consumer distinction. Is it any wonder that B2C marketing techniques dominate?

Facebook 100

Facebook B2B Marketing B2B Thought Leadership B2B 100

Chris Koch

OCTOBER 7, 2011

They hold back because they know that they need the full support, commitment, and participation of the business in social media. A lot of B2C social media marketing can come out of the marketing group because consumers are looking for deals, product information, and peer reviews. 30% said yes.

Social Media 100

Social Media B2B Thought Leadership Media Peer-to-peer 100

Chris Koch

OCTOBER 7, 2011

They hold back because they know that they need the full support, commitment, and participation of the business in social media. A lot of B2C social media marketing can come out of the marketing group because consumers are looking for deals, product information, and peer reviews. 30% said yes.

Social Media 100

Social Media B2B Thought Leadership Media Peer-to-peer 100

Chris Koch

FEBRUARY 11, 2011

B2C companies have these “wonks” today. I’d rather see a chief marketing analytics officer than a chief technologist. Or if this person is going to be a technologist, he or she must have a serious grounding in analytics. I think B2B marketing groups need the same emphasis–and that need will never go away once the systems are installed.

Analytics 100

Analytics Paid Search Agency Marketing Management Loyalty 100