b2c 
Chris Koch
AUGUST 16, 2011
Obviously, this is less of an issue in B2B than B2C. Cookies help us learn more about our website visitors, but you won’t learn nearly as much about the spending patterns of B2B executives through web cookies as you do with B2C buyers. And people’s B2C experiences have a habit of leaking over to their B2B behavior.
Chris Koch
AUGUST 16, 2011
Obviously, this is less of an issue in B2B than B2C. Cookies help us learn more about our website visitors, but you won’t learn nearly as much about the spending patterns of B2B executives through web cookies as you do with B2C buyers. And people’s B2C experiences have a habit of leaking over to their B2B behavior.
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Chris Koch
DECEMBER 10, 2012
As is often the case, his advice pertains more to B2C than B2B, as I point out in a comment: “Utility” is a clear, succinct way of putting it. Mitch Joel has a nice post on HBR this week about bringing utility to marketing and social media.
Chris Koch
FEBRUARY 11, 2011
B2C companies have these “wonks” today. I’d rather see a chief marketing analytics officer than a chief technologist. Or if this person is going to be a technologist, he or she must have a serious grounding in analytics. I think B2B marketing groups need the same emphasis–and that need will never go away once the systems are installed.
Chris Koch
DECEMBER 18, 2009
Social media seems better suited to B2C, with its larger scale and simpler buying process. And while B2C marketers can use social media as a cheap channel for running promotions and driving sales, for B2B, social media does not provide a magic link to sales. With good reason. But of course, no B2B marketing strategy does that.
Chris Koch
JANUARY 8, 2010
There is only one objective in social media and it is common across all companies—even across the infamous divide between B2B and B2C: Create learning networks. But it also applies in B2C. I’m just saying that we shouldn’t assume, as we do by default, that ours are much different from anyone else’s.
Chris Koch
JUNE 15, 2011
The marketer passes through a period in which social media is thought of purely as a B2C thing. “Another marketing channel on top of my existing workload, with no extra budget or headcount? This can’t be happening—not to me.” Not gonna happen in B2B. Hey, marketing speaks, everybody listens. That’s the way it’s always worked.
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