The Effective Marketer

DECEMBER 8, 2009

That’s why I liked when the Modern B2B Marketing blog posted a list of must-read B2B marketing ebooks. Free stuff abound and sharing is easy. But there is so much out there that deciding on what to read is a job in itself. It is worth checking out, you have your work cut out for you. What else is out there, you may ask.

Planning 100

Planning Work Management Marketing Management Marketing Automation Services 100

The Effective Marketer

MARCH 24, 2011

It is interesting that back in 2009, MarketingSherpa had published a chart showing the key challenges marketers faced and “generating high quality leads&# was the top one. In their “ CMO Perspectives on B2B Marketing Automation &# this challenge for high quality leads is shown as having increased from 69% in 2009 to 76% in 2010.

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

The Effective Marketer

APRIL 30, 2013

Trade Shows. It would have been better, however, if he also had introduced the reader to the SiriusDecisions demand waterfall model that is becoming prevalent in larger B2B organizations and a key component in any discussion about lead generation tactics. Social Media Advertising. Display Advertising. Email Marketing.

Lead Generation 100

Lead Generation Sales Qualified Leads Rules Lead Ranking 100

The Effective Marketer

APRIL 30, 2013

Trade Shows. It would have been better, however, if he also had introduced the reader to the SiriusDecisions demand waterfall model that is becoming prevalent in larger B2B organizations and a key component in any discussion about lead generation tactics. Social Media Advertising. Display Advertising. Email Marketing.

Lead Generation 100

Lead Generation Sales Qualified Leads Rules Lead Ranking 100

The Effective Marketer

MAY 9, 2011

Interns are ‘liking’ pages on facebook while the events coordinator is Tweeting about the trade show giveaway at their booth. The power of marketing automation is the ability to target your marketing database with specific content based on their behavior and stage in the purchasing process. What used to be clear roles (i.e.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

The Effective Marketer

SEPTEMBER 29, 2010

A B2B company applying tactics used by B2C companies can be very successful but only after some necessary translation is done. If you are a blogger and your readers are software entrepreneurs, you can’t really expect that the bag of tricks used to attract social media consultants will work the same way. United States License.

Marketing Budget 100

Marketing Budget Work Management Marketing Automation Services Marketing Management 100

The Effective Marketer

FEBRUARY 15, 2010

Studies from multiple email marketing service providers show different numbers when it comes to delivery rates, bounce rates, open rates, clickthrough rates, and more. I work for a B2B software company and we do regular email blasts. Our open rates average 30%. Is this good? United States License.

Advertising Benchmark 100

Advertising Benchmark Work Management Marketing Management Planning 100

The Effective Marketer

MARCH 22, 2012

Best Practice B2B Company Rates: Inquiries to MQL: 9.3%. The problem, though, is that marketers have to face the realities of the B2B Buying Cycle: You control less. Centralized responsibility for content strategy is becoming a requirement for highly effecitve b2b marketing. The Complete B2B Persona. MQL to SAL: 66%.

Demand Generation 100

Demand Generation Lead Ranking Demand Marketing Qualified Leads 100

The Effective Marketer

JANUARY 11, 2010

Reply B2B Marketing Summit Shows Old Problems Persist « The Effective Marketer says: October 14, 2010 at 9:12 am [.] You can follow any responses to this entry through the RSS 2.0 You can leave a response, or trackback from your own site. [.] United States License.

Work Management 100

Work Management Marketing Management Marketing Automation Services Marketing Budget 100

The Effective Marketer

MARCH 9, 2010

Reply B2B Email Design – Gallery 2 « The Effective Marketer says: March 17, 2010 at 12:22 pm [.] Reply Daniel Kuperman says: March 12, 2010 at 7:48 pm I agree, Jodi. Nothing beats good copy. And the key is really the subject line, right? An unopened email doesn’t generate leads whether is plain text or nicely designed html.

Marketing Budget Creation 100

Marketing Budget Creation Design Email Marketing Planning 100

The Effective Marketer

FEBRUARY 3, 2011

Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Conference 100

Conference Planning Work Management Marketing Management 100

The Effective Marketer

OCTOBER 13, 2010

Segment and Treat Customers Differently Although the methodology varies based on your industry and whether you are a B2B or B2C company, the big picture is clear. In Jaffe’s words “Keeping, cultivating, and nurturing existing customers and establishing unbreakable bonds with them&#. United States License.

Marketing Funnels 100

Marketing Funnels Top of Funnel Work Management Planning 100

The Effective Marketer

FEBRUARY 16, 2011

A Forrester Report (B2B Lead Management Automation Market Overview, Sept 2009) says: “…we estimate that currently between 2% and 5% of B2B firms have invested in full-featured LMA functionality …&# Eloqua (via CMO Brian Kardon) feel 5-7% market penetration is closer. This overstates market penetration. ?

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Work Management Marketing Automation 100

The Effective Marketer

JULY 21, 2011

It seems Marketo has a nicer way of presenting Marketing Conferences. I did a post back in February listing upcoming marketing events but I have to agree a nice graphic is so much better! Check out below.

Marketo 100

Marketo Conference Marketing Trade Show 100