Industrial Marketing Today

FEBRUARY 11, 2013

Despite all the buzz about digital marketing and proof of results, manufacturers, engineering and industrial companies continue to use traditional marketing tactics such as trade shows, print ads and telemarketing. [.]. This is only a content summary. Please click on the headline to read the full article.

Paid Search Agency 60

Paid Search Agency Trade Show Telemarketing Companies 60

Industrial Marketing Today

DECEMBER 12, 2010

Clearly defining and understanding the implications of MQL, SAL and SQL are critical to the success of B2B lead generation. B2B marketers are being held a lot more accountable (as they should be) for their contributions to a company’s revenues. These days, respect for B2B and industrial marketing is spelled as M E T R I C S.

Lead Ranking 60

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 60

Industrial Marketing Today

FEBRUARY 24, 2012

Inside Sales Manager – “Lead generation is outbound telemarketing and appointment setting for my sales people.”. That is when the proverbial “The excrement made physical contact with a hydro-electric powered oscillating air current distribution device.” (The The s**t hit the fan!). VP of Business Development – “This all a bunch of BS!

Lead Generation 60

Lead Generation Sales Qualified Leads Lead Ranking Marketing Qualified Leads 60

Industrial Marketing Today

OCTOBER 21, 2010

Then there are scores of B2B marketers who swear by inbound marketing as the path to lead generation nirvana. MarketingSherpa had also reported the same problem, “Generating high-quality leads is b2b marketer’s number one challenge.”. B2B sales processes are becoming “consumerized.”

Marketing Automation Services 60

Marketing Automation Services Inbound Marketing Marketing Automation Top of Funnel 60

Industrial Marketing Today

AUGUST 11, 2011

Sending warmed up prospects to your telemarketing team to qualify before your sales team gets involved. Acquiring new readers (traffic) by using social media to announce your posts. Driving interested visitors to your corporate Website, product and landing pages by weaving in links within your blog posts.

Word of Mouth 60

Word of Mouth Telemarketing Paid Search Agency Sales Qualified Leads 60

Industrial Marketing Today

OCTOBER 1, 2011

It needs to complement other marketing efforts such as telemarketing and outbound marketing programs. I’m not implying that inbound marketing alone will do everything needed to generate leads and drive industrial sales. See my post, “Inbound Marketing Alone May Not Be Enough for Industrial Companies. ”).

Top of Funnel 60

Top of Funnel Inbound Marketing Bulldog Solutions Lead Scoring 60