Hive9

MAY 2, 2017

In theory, a marketing department is one entity, with each part working for the good of the whole. In practice, the different parts of the marketing team are often largely disconnected from one another and focused on their own work and goals – whether or not they line up with those of their team.

Planning 102

Planning Marketing & Strategy Marketing Strategy Ad Building 102

Hive9

APRIL 20, 2021

B2B companies are often struggling to meet their goals when it comes to the success of new product launches, according to recent SiriusDecisions research. In terms of reaching both performance and financial targets, 56% of B2B companies say that more than half of their new offerings aren’t up to par.

Allocation 246

Allocation Product Planning Paid Search Agency 246

Hive9

JANUARY 6, 2020

For instance, agile marketing - becoming more popular in the B2B community in particular - can’t be implemented by waving a magic wand and assuming everyone is on board with the concept. Spoiler: His verbally declaring bankruptcy didn’t automatically launch the legal process.

Planning 147

Planning Work Management Webinar Metrics Training 147

Hive9

MAY 15, 2017

Hive9, the Marketing Performance Management (MPM) company, today announced continued customer momentum driven by creating living marketing plans tied to financials, goals and strategy.

Press 100

Press Planning Marketing Plans Marketing Strategy 100

Hive9

MAY 26, 2017

You sat down with your team, analyzed last year’s data, clarified your goals, and turned it all into a clear strategy to guide your campaigns and actions for the coming year. You worked hard on your marketing plan. But once you left that room, what happened to the plan?

Planning 102

Planning Marketing Plans Marketing & Strategy Marketing 102

Hive9

MAY 27, 2020

I am talking about the word “lead” with regard to marketing and CRM systems. We have gotten it completely wrong for decades, and it has caused a great deal of problems and unnecessary expense for many organizations.

CRM 176

CRM Lead Marketing Qualified Leads Leads 176

Hive9

MARCH 17, 2020

We’ve talked a lot recently about how creating the most effective marketing plan is a team sport involving departmental input across your organization, especially between marketing and sales - but collaboration between marketing and finance is certainly no exception.

Planning 181

Planning Tips Marketing Budget Creation Marketing & Strategy 181