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Chairs are Dead—and Other B2B Marketing Hogwash

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Earlier today I was talking to my wife about the B2B marketplace. I casually said what we do, which is outbound business development for B2B companies, is not old fashioned, it is timeless. I invite you to subscribe to the PointClear blog so you never miss a post. That one I am starting to believe.

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Cadence—Multi-touch, Multi-media, Multi-cycle Marketing Multiplies Results

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The result of these touches is what we call a disposition: PointClear's term for completing contact with a decision maker or company (some programs lend themselves to dispositioning by contact and some by company). I have been trying to get to that person for two years. Make it your mantra (like PointClear associates do).

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Persistence Pays—How 42 Lead Qualification Touchpoints Won a $1 Billion Deal

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PointClear is known for its perseverance. Here’s What PointClear Persistence Looks Like. The client wrote, after getting the SQL from their dedicated PointClear team: "Our AE’s would never have been persistent enough to get this opportunity.”. I have been extremely busy but I’ll be ready to talk to you soon.”. We didn’t stop.

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B2B Sales Lead Generation Pros Who Listen, Learn

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Even when callers are live, they can fall into that same robot mode: Seemingly reading from a script, often talking too fast because they expect you to quickly exit the conversation and hoping against hope that you’ll stay on the line for their sake (not the person’s on the receiving end). One simple trick.

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Embarking on a sales lead generation project: What could go wrong?

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And if this person was hesitant about escalating issues for fear of appearing weak, the effort (and investment) would not be worthwhile. Just ask Jim Norton, SVP of QGenda, a 3x PointClear client who recently brought us in on his first day on a new job. tweaking the message, segmenting the list, course correcting on timing).

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Five Ways to Avoid Getting Burned by Outsourced B2B Sales Lead Generation

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Beyond the fact that this is too long, and not well written, it was sent to PointClear, my B2B lead generation services company, that does what they purport to do. The sender is taking a scattershot approach, blasting this un-personalized message to large quantities of so-called prospects, qualified or not.

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Good Reads for B2B Sales - Selling at Every Level

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Sales Sphere features relevant blog articles from PointClear''s online B2B sales circles. Via Marketo B2B Marketing and Sales Blog. Busting The Personality Myth About Sales People. Waldschmidt adlibs The first thing every sales person should do is get the s kicked out of them. Are You Selling At Every Level?

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