Adobe Experience Cloud Blog

SEPTEMBER 20, 2018

I am thrilled to announce that Marketo has entered into a definitive agreement to be acquired by Adobe. Adobe and Marketo both share an unwavering belief in the power of content and data to drive business results. This announcement is a momentous occasion for Marketo, as it signals the next phase of our company’s growth.

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Digital Transformation Marketo Enterprise Management B2B Thought Leadership 134

Heinz Marketing

SEPTEMBER 9, 2021

By Brenna Lofquist , Senior Marketing Consultant at Heinz Marketing. In today’s digital technology landscape there are numerous platforms, tools and technologies at the disposal of every marketer—almost too many. Welcome to the seventh installment of The B2B Marketer’s Quick Start Guide. Marketo Engage.

Marketing Automation Services 129

Marketing Automation Services Marketing Automation Automation Work Management 129

LeadSloth

AUGUST 17, 2009

Earlier this year I downloaded Silverpop’s lead management workbook , and I planned to write about it. Unfortunately, not enough time… Last week I received a copy of Marketo’s Lead Nurturing workbook. Both books show how you can increase sales by nurturing all leads, from inquiry to opportunity.

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SmarkLabs

JUNE 12, 2023

When it comes to B2B companies, the story isn’t any different. Marketing tasks are increasingly complex, and the need for B2B marketing automation is more critical than ever. Let’s break down what B2B marketing automation is, why it’s crucial, and how it can transform your business operations.

Marketing Automation Services 52

Marketing Automation Services Marketing Automation Automation Work Management 52

Valasys

MAY 31, 2019

HG for Marketo has been designed to link directly to the users’ marketing automation platform & to reflect upon the latest technologies being used by the potential & existing customers. Marketo is a long-standing leader in B2B marketing which was acquired by Abode on October 31, 2018.

Marketo 56

Marketo Marketing Automation Services Lead Ranking Marketing Management 56

Televerde

MARCH 16, 2020

Marketo Engage supports Televerde’s consultative and managed services approach by helping prospects and clients better understand how to utilize the technology within their existing marketing and sales processes. Demand Gen Report highlights this partnership. Read the article. >>>

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Cold Calling Marketing Management Lead Management Product 40

Biznology

AUGUST 8, 2019

I was teaching B2B digital marketing to master’s degree students at San Andres University in Buenos Aires again this summer. So, I decided to look into what’s going on in B2B marketing in Argentina. Ruth: How do B2B marketers in Argentina approach new customer prospecting these days? Here’s what I learned.

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Demand Generation Agencies Enterprise Management Marketing Automation Services B2B Marketing 106

Adobe Experience Cloud Blog

FEBRUARY 11, 2020

Customers are increasingly demanding more from B2B organizations. They no longer want to be treated just as “leads” in your system. This is where an advanced lead generation strategy comes in. At the same time, the goal of lead generation has evolved to meet these changing customer habits. And they have options.

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Lead Generation Lead Ranking Ideal Customer Profiles Lead Scoring 174

Capstone Insights

OCTOBER 1, 2017

In my last post , I framed out the three main lead management approaches in B2B SaaS. Please view this as a general list; some of these points will be more or less pronounced depending on the marketing automation platform you’re using ( Marketo , Eloqua , HubSpot , Act-on , Autopilot , etc.) Data management.

Lead Management 40

Lead Management Lead Ranking De-duplication Lead Scoring 40

The Point

AUGUST 8, 2013

When a client says “We set up lead scoring but sales doesn’t pay any attention,” it’s a sure sign that something is amiss – and more likely the problem doesn’t rest with sales. Here’s Part 2 of our discussion of the most common B2B lead scoring mistakes. Too little negative scoring.

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Lead Scoring Lead Ranking Sales Qualified Leads Marketo 100

ClearVoice

APRIL 30, 2020

Businesses of all shapes, sizes, scope, and industries are trying to turbocharge their lead generation efforts. Generating more leads might just require a few changes to your current sales and marketing strategy, however, generating quality leads and at scale is quite another challenge. marketing Click To Tweet.

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Lead Generation Marketing Automation Services Budget Programs Lead Scoring 95

Optinmonster

DECEMBER 14, 2021

Are you looking for the best lead generation tools to grow your business? Lead generation is more than just getting people to visit your site. And just like any tough job, lead generation requires the right tools–even for professional marketers. What Is a Lead Generation Software/Tool? Why is this important?

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Marketing Automation Services Budget Programs Enterprise Management Work Management 121

LeadSloth

OCTOBER 15, 2010

At this week’s Marketo Summit , I realized we’re right in the middle of B2B Marketing Event Season. MarketingSherpa’s B2B Marketing Summit was last week, Pardot’s user conference was 2 weeks ago, and the Eloqua Experience is coming up next week. Marketo University.

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The Point

AUGUST 1, 2013

Lead scoring has quickly become an integral part of a demand generation marketer’s arsenal. A well-planned, well-designed, and optimized lead scoring schema can be a key contributor to sales productivity, sales engagement, and the rate at which inbound leads convert to Sales Qualified Leads, opportunities, and deals.

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Lead Scoring Lead Ranking Sales Qualified Leads Lead 100

The Point

FEBRUARY 18, 2020

Almost 5 years ago, our agency conducted a survey to determine whether B2B companies were getting maximum value from their investment in marketing automation. You’d assume, therefore, that marketing automation maturity – the level of sophistication at which companies employ the technology – has improved. Click To Tweet.

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Marketing Automation Services Marketing Management Marketing Automation Automation 147

Adobe Experience Cloud Blog

NOVEMBER 6, 2018

It’s important to follow through on leads. Upon receiving a new lead, it should be categorized, accessible, and tracked for the most relevant ongoing marketing campaigns. We know that lead management is defined as the process by which marketing acquires, evaluates, nurtures, and hands off leads to the sales team.

Lead Ranking 134

Lead Ranking Lead Scoring Marketing Qualified Leads Practices 134

KoMarketing Associates

APRIL 25, 2013

Lead generation is at the top of almost every B2B marketer’s responsibility list. Generate more leads, generate better leads, and improve the rate to which lead opportunities turn into closed wins for the sales teams. What is Marketing Automation?

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Search Engine Marketing Marketing Automation Services Search Marketing Marketing Automation 120

The Point

SEPTEMBER 17, 2014

Sungard AS runs a highly successful demand generation program, an integrated mix of both online and offline campaigns, to generate a consistent flow of leads to the company’s sales force. Design, build and launch a “Welcome” email program designed to improve follow-up and response to new leads. Spear is a Marketo agency partner.) “A

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Conversion Rate Marketing Qualified Leads Demand Generation Agencies Lead Ranking 100

LeanData

APRIL 11, 2017

April 11, 2017 /PRNewswire/ — A survey of 527 B2B sales and marketing professionals found that a majority have serious reservations about the effectiveness of the lead routing process at their companies. Businesses invest heavily in lead generation and enrichment. Lead routing isn’t glamorous and is often ignored.

Lead Management 40

Lead Management Enterprise Management Customer Surveys Work Management 40

LeanData

APRIL 11, 2017

April 11, 2017 /PRNewswire/ — A survey of 527 B2B sales and marketing professionals found that a majority have serious reservations about the effectiveness of the lead routing process at their companies. Businesses invest heavily in lead generation and enrichment. Lead routing isn’t glamorous and is often ignored.

Lead Management 40

Lead Management Enterprise Management Customer Surveys Work Management 40

LeanData

APRIL 11, 2017

April 11, 2017 /PRNewswire/ — A survey of 527 B2B sales and marketing professionals found that a majority have serious reservations about the effectiveness of the lead routing process at their companies. Businesses invest heavily in lead generation and enrichment. Lead routing isn’t glamorous and is often ignored.

Lead Management 40

Lead Management Enterprise Management Customer Surveys Work Management 40

LeanData

APRIL 11, 2017

April 11, 2017 /PRNewswire/ — A survey of 527 B2B sales and marketing professionals found that a majority have serious reservations about the effectiveness of the lead routing process at their companies. Businesses invest heavily in lead generation and enrichment. Lead routing isn’t glamorous and is often ignored.

Lead Management 40

Lead Management Enterprise Management Customer Surveys Work Management 40

The Point

APRIL 1, 2014

Recent studies tell us while the adoption of marketing automation technology continues to gain momentum, fewer than 20 percent of marketing executives say that they are fully integrating the technology into their current sales and marketing initiatives. Once initiated, the steps are as follows: 1.

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Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 100

Valasys

SEPTEMBER 24, 2018

Adobe will be acquiring privately-held cloud marketing software group Marketo from Vista Equity Partners for a whopping $4.75bn (£3.6bn)! The common and unwavering belief in the power of content and data to drive business results has brought these two magnets together according to Steve Lucas the CEO of Marketo.

Marketo 40

Marketo Enterprise Management Marketing Automation Services Marketing Management 40

Capstone Insights

OCTOBER 1, 2017

In my last post , I framed out the three main lead management approaches in B2B SaaS. In this post, we focus on why Marketing Converts recommends the “unique” model to the vast majority of clients. Also, the majority of marketing automation platforms take the approach that a person only exists once in the platform.

Lead Management 40

Lead Management De-duplication Lead Ranking Lead Scoring 40

The Point

SEPTEMBER 30, 2013

A prospective client asks: “We’re just getting our demand generation programs ramped up, and I’m not sure I’m ready for marketing automation. Do I need it in order to do lead nurturing?”. My answer: “It depends how you define “ lead nurturing ,” but technically: no, you don’t need marketing automation in order to nurture leads.

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Lead Nurturing Demand Generation Agencies Marketing Automation Services Sales Qualified Leads 100

Adobe Experience Cloud Blog

OCTOBER 4, 2019

And while it is important for the company as a whole to be unified, there is no more important task than sales and marketing alignment , particularly when it comes to nurturing leads and increasing conversions. Here’s why sales and marketing teams must be on the same page in order to support a growing business.

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Lead Nurturing Sales Qualified Leads Top of Funnel Lead Scoring 133

Customer Experience Matrix

AUGUST 3, 2010

Summary: Marketo continues to follow its own path. Revenue Cycle Management blazes an important new trail for others to follow. I finally caught up with Marketo for a briefing on their Enterprise Edition (announced in March) and Revenue Cycle Analytics (announced in May). available to different user groups.

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Enterprise Management Marketo Marketing Management Marketing Automation Services 120

ClickZ

JANUARY 22, 2020

30-second summary: By simply adopting marketing automation technology, a company can significantly free up a marketers time and enable them to focus on more important revenue building projects as these tools can help to automate numerous repetitive tasks such as emails, campaign management, website analysis and social media marketing.

Marketing Automation Services 144

Marketing Automation Services Budget Programs Marketing AI Enterprise Management 144

Capstone Insights

OCTOBER 1, 2017

In my last post , I framed out the three main lead management approaches in B2B SaaS. In this post, we focus on why Marketing Converts recommends the “unique” model to the vast majority of clients. Also, the majority of marketing automation platforms take the approach that a person only exists once in the platform.

De-duplication 40

De-duplication Lead Ranking Lead Management Work Management 40

Adobe Experience Cloud Blog

APRIL 8, 2019

Qualified leads would ultimately receive more attention—the sales rep might play 18 holes with them to help close the deal. But with the way modern customers conduct online research prior to purchasing, the human interaction aspect of qualifying leads has all but disappeared. A solid definition of “lead”. What’s a lead?

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Sales Qualified Leads Budget Programs Lead Scoring Lead Ranking 134

markempa

DECEMBER 12, 2016

I’ve compiled a list of the 10 most popular and shared posts on the B2B Lead Blog, chosen by marketers, just like you, to help you get ready to have a great 2017. The Biggest Contributor to B2B Revenue. Read The Biggest Contributor to B2B Revenue. How Empathy Will Grow Your Sales and Marketing Pipeline.

Account Based Marketing 84

Account Based Marketing Marketing Qualified Leads Lead Scoring Lead Ranking 84

Zoominfo

JULY 2, 2020

While marketing professionals understand marketing automation can streamline essential processes, many do not leverage these systems to their full advantage. Marketing automation is beneficial. What is Marketing Automation, And Why is it Important? How Does Marketing Automation Work? The ultimate goal?

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Marketing Automation Services Marketing Automation Automation Work Management 246

The Point

OCTOBER 30, 2013

A client asks: “I notice that you’re recommending we gate our offer content behind landing pages as part of the lead nurturing campaign. It’s why click-to-lead conversion rates are never 100%, no matter how good your landing page. Why is that necessary when we already know who these people are? Here’s why: 1. A click is not a response.

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Lead Nurturing Lead Scoring Lead Ranking Landing Pages 100

The Point

OCTOBER 14, 2010

Earlier this week, Marketo , the marketing automation company, held its second ever user conference in San Francisco. Based on first-hand impressions, however, it’s not how the vast majority of clients are employing (or even thinking of) marketing automation. I’m just not sure the rest of us are quite there yet.

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Marketo Impressions Demand Generation Agencies Lead Nurturing 100

Sprout Social

JUNE 28, 2023

For today’s marketing teams, it’s nearly impossible to do your work and stay agile without marketing automation. There has never been more customer, competitor or industry data available to marketing teams. In this article, we’ll walk through what marketing automation is, how and why to use it and examples of tools.

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Adobe Experience Cloud Blog

MARCH 2, 2018

Lead source is defined as the method by which a prospect found your product or service, and is an essential part of effective lead management. Lead source ensures that your leads remain measurable across the buyer’s journey. Categorize the Sources of Your Leads. Keep the Lead Source Constant.

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Marketing Automation Services Practices Lead Scoring Lead Ranking 133