Paul Gillin

APRIL 11, 2014

Marketo recently contacted several B2B social media marketing pros to get their tips on how to generate leads with social platforms. Check out “ How to Use Social Media for Lead Generation.” B2B Content Marketing Social Media Marketo' They report encouraging results.

Marketo 50

Marketo Social Media Lead Generation Marketing Automation Services 50

Paul Gillin

MAY 27, 2010

Here are the first 1,100 words of the chapter on B2B social communities from my forthcoming book, co-authored with Eric Schwartzman, entitled Social Marketing to the Business Customer. Is it appropriate to a B2B setting? Spiceworks does a very good job of managing B2B communities. All comments are appreciated!

Communities 50

Communities B2B Work Management Marketing Management 50

Paul Gillin

JANUARY 2, 2015

FIR B2B #20: Indium’s Awesome Engineers. In Episode 20 of the For Immediate Release B2B podcast, we speak to Rick Short, Director of Marketing Communications at Indium Corp. It’s paying off so well that the company can afford to increase its focus on lead quality because it has more than enough leads in the hopper.

B2B Thought Leadership 50

B2B Thought Leadership Cost per Lead Lead Gen Thought Leadership 50

Paul Gillin

APRIL 18, 2012

LinkedIn is a favorite of B2B marketers because its members go there mainly to discuss professional interests. This makes LinkedIn a compelling new tool for professional networking and lead generation. Good Facebook marketers provide a constant stream of information that provokes conversation and interaction among members.

Twitter 50

Twitter Linkedin Facebook Social Networks 50

Paul Gillin

MAY 31, 2010

Tags: B2B Social Media events innovation.

Forrester 50

Forrester Social Media Tagging Communities 50

Paul Gillin

JUNE 9, 2010

The modern features that have made social networks the fastest-growing consumer phenomenon in history have created all kinds of new use scenarios, including some compelling B2B examples. They are flexible gathering halls that can fill a wide variety of purposes ranging from product development to lead generation.

Social Networks 50

Social Networks Work Management B2B Marketing Management 50

Paul Gillin

FEBRUARY 2, 2012

McDade believes that most companies invest far too much in lead generation and far too little in lead qualification and nurturing. Salespeople are too quick to discard leads that don’t show immediate potential, preferring to focus on the small number of opportunities they can close quickly.

Cost per Lead 50

Cost per Lead Sales Qualified Leads PointClear CPL 50