Litmus

JUNE 29, 2021

Apple’s new Mail Privacy Protection features will have widespread implications for email marketers , causing marketers to implement multiple strategies to adapt. The false opens generated by Apple will dramatically inflate overall email opens, which marketers have traditionally used as a signal of engagement for a variety of purposes.

Privacy Protection 88

Privacy Protection Privacy Open Rate Deliverability 88

Martech

SEPTEMBER 21, 2021

The best news to come out of “Pixelgeddon” – also known as Apple’s Mail Privacy Protection feature, which went into effect on Monday, Sept. Many of our B2B and B2C clients are facing challenges now because they depend on open to confirm actions or show legitimate intent. Yes, we’ll feel some pain.

Open Rate 132

Open Rate Email Marketing Planning Click Rate 132

Valasys

AUGUST 29, 2023

Unlike traditional mass marketing, ABM tailors content and messaging to resonate with individual accounts, making it a powerful strategy in B2B marketing. Traditional account segmentation in B2B marketing typically relies on manual processes and predefined criteria such as industry, company size, and location.

Marketing AI 52

Marketing AI Account Based Marketing Segmentation ABM 52

NetLine

AUGUST 16, 2019

As a Privacy Shield certified buyer engagement platform , we’re positioned to help marketers better understand the importance of seeking vendors that comply with global privacy protection regulations. But first, let’s get you up to speed on Privacy Shield. What is it. What it says when a vendor doesn’t have it.

Privacy 45

Privacy Privacy Protection Lead Ranking Brand Identity 45