B2B, Intent Signal, Open Rate and Privacy Protection

Identifying ‘Real Opens’ Is Key to Adapting to Apple’s Mail Privacy Protection

Litmus

JUNE 29, 2021

Apple’s new Mail Privacy Protection features will have widespread implications for email marketers , causing marketers to implement multiple strategies to adapt. That’s because these changes, which debut this fall, will prevent email senders from seeing Apple Mail users’ open behavior, IP address, location, and device information.

Privacy Protection

Privacy Protection Privacy Open Rate Deliverability

iOS 15 is out, but marketers can shake off the loss of email open rates

Martech

SEPTEMBER 21, 2021

The best news to come out of “Pixelgeddon” – also known as Apple’s Mail Privacy Protection feature, which went into effect on Monday, Sept. 20 – is that I will never have to listen to another conference speaker tell his audience, “ It’s all about the opens.” Yes, we’ll feel some pain.

Open Rate

Open Rate Email Marketing Planning Click Rate

B2B Marketing Zone

Identifying ‘Real Opens’ Is Key to Adapting to Apple’s Mail Privacy Protection

iOS 15 is out, but marketers can shake off the loss of email open rates

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