Litmus

JUNE 29, 2021

Apple’s new Mail Privacy Protection features will have widespread implications for email marketers , causing marketers to implement multiple strategies to adapt. However, there’s one solution that can help address several of the challenges caused by Apple’s new privacy protections. How can you do that?

Privacy Protection 89

Privacy Protection Privacy Open Rate Deliverability 89

Martech

SEPTEMBER 21, 2021

The best news to come out of “Pixelgeddon” – also known as Apple’s Mail Privacy Protection feature, which went into effect on Monday, Sept. It’s a day of rejoicing for me and for other email folks who have advised marketers for years not to over-value the open rate. Yes, we’ll feel some pain.

Open Rate 126

Open Rate Email Marketing Planning Click Rate 126

Valasys

AUGUST 29, 2023

Introducing AI-based Account Segmentation in ABM Account-Based Marketing (ABM) is a strategic approach focusing on targeting specific high-value accounts with personalized marketing efforts. Personalization: Enables tailored marketing messages and experiences. Here are the key AI-driven account targeting strategies in ABM : A.

Marketing AI 52

Marketing AI Account Based Marketing Segmentation ABM 52

NetLine

AUGUST 16, 2019

Marketers may recall the wave of borderline hysteria that took place in the wake of GDPR. And with good cause; with thousands of martech options at our fingertips, it’s naïve in today’s market to overlook adoption of user privacy controls. But first, let’s get you up to speed on Privacy Shield. What is it.

Privacy 45

Privacy Privacy Protection Lead Ranking Brand Identity 45