B2B Memes

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“Content Is Power”: Q & A with Mark W. Schaefer

B2B Memes

A couple of years ago when I started B2B Memes it was my plan to focus exclusively on trade publishing. But as I looked around the blogosphere/Twitterverse, it didn’t take long to realize that the most enthusiastic and informed discussions about B2B communications involved not publishing, but marketing.

Content 100
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Attribution and Linking Are Essential to Transparency

B2B Memes

MUD day 4: If you’re a B2B journalist or a journalistically inclined content marketer, you should be faithfully following Steve Buttry’s blog. New Paltz, NY), said … ” That would be followed all too often by other background information before the key point of the story would be raised. They should do better.

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Adam Tinworth: Journalism in a Period of Continuous Change

B2B Memes

If I were asked to name one active blogger that every B2B journalist should follow, I would probably suggest Adam Tinworth. We’ve invented the single most efficient and accessible information distribution system mankind has ever come up with. Adam Tinworth. Business models is, sadly, the obvious one.