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The 10 most fascinating people in B2B marketing in 2019

Biznology

I’m back with my roundup of brilliant B2B marketers whom I’ve encountered this year. Nancy Harhut is the Energizer Bunny of B2B copywriting. Catch her informative keynotes at B2B marketing conferences here and abroad. On the content side, Sean hosts the B2B Revealed podcast, where I was a recent guest.

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5 Essential Functions for Every B2B Website

Biznology

By now, this maxim is well understood–and it is just as true for B2B businesses as for B2C ones, if not more so. But what kind of functionality does your B2B website really need? Here are five must-haves for every B2B website. . The elements every B2B website needs are: Thought leadership. E-commerce.

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Abandon Your Marketing Automation System!?

LeadSloth

In the early days it was used to sift through hundreds of new B2B leads per day to identify the valuable leads. Notifications of companies visiting your website are available from Leadlander , Netfactor , LEADSExplorer and DemandBase. I’d love to have your input on the potential pitfalls (and benefits) of this approach. Background.

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A Primer on Website Visitor ID and Smart Form Technology for Lead Generation

NuSpark Consulting

But again, this information is tied to a company visit; not a user visit. Here are some screen shots of the kinds of information you can track from various platforms: This is VisitorTrack , a program developed by netFactor Corporation. I like the search engine and search phrase features. DemandBase has a similar structure.

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The 5 Top Media for Cold Prospecting

ViewPoint

Ruth is also author of Maximizing Lead Generation: The Complete Guide for B2B Marketers. Business buyers themselves are looking for information to help them do their jobs, and they generally welcome and open letters as they arrive on their desks. Every business needs new customers.

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Best Lead Providers & Lead Generation Tools

PureB2B

We’ll look at tools such as B2B databases , to email verification tools, to tools designed to find emails from LinkedIn. Lead provider tools allow B2B companies to speed up your sales process by getting more leads into your pipeline, faster. Best B2B Data Provider. Leadiro is the go-to platform for finding qualified B2B leads.

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The 7 B2B website essentials: What customers want

Martech

And I am frequently surprised by how many B2B companies still neglect features and functionality that would improve the effectiveness of their sites. B2B firms typically seek to accomplish some combination of the following with their sites: Be found by qualified prospects. Competitive information. But on this topic, not.