Smashmouth Marketing

JUNE 2, 2022

Acquisition Accelerates Activate's Full-Funnel Demand-to-Pipeline Demand Generation Services and Adds High-Value Sales Appointment Setting Capabilities. Activate MarketingServices (ACTIVATE), a high-growth provider of demand generation for B2B brands, announced today the acquisition of lead gen and appointment setting firm Green Leads.

Demand Generation Agencies 201

Demand Generation Agencies Demand Generation Sales Qualified Leads Activities 201

Smashmouth Marketing

JUNE 14, 2010

My domain expertise is B2B Marketing and Sales, especially Demand Gen. Here are some use case scenarios I see for the b2b executive: Competition - Aggregate feeds from multiple buzz sources. Subscribe to the best in Lead Nurturing, Lead Generation, and B2B Marketing. Buzz - Follow industry trends, keywords of interest.

B2B Sales 100

B2B Sales Enterprise Management Demand B2B Marketing 100

Smashmouth Marketing

OCTOBER 20, 2010

Craig Rosenberg, the demand gen expert from Focus.com recently asked me to participate in putting together the eBook, The Focus Experts Guide: Sales and Marketing Pipeline and Funnel. techniques and tools, optimized Inbound Marketing strategies, and a much more sophisticated buyer, the days of a funnel are gone. They jump around.

Top of Funnel 100

Top of Funnel Demand Manticore Word of Mouth 100

Smashmouth Marketing

FEBRUARY 17, 2011

We talked a lot about what isn't working in b2b demand generation, and shared some stories about things that are working. The whole point of creating demand, whether it be a product or a service, is to bring people into the funnel. Me: "The sales process doesn't start until a conversation with a prospect does."

Demand 100

Demand Top of Funnel Demand Generation Agencies Lead Gen 100

Smashmouth Marketing

AUGUST 29, 2009

The question is how can B2B Sales and Marketing organizations take advantage of the social media revolution to better engage with their customers and close more deals? Recent studies from MIT/Kellogg point out that a salesperson’s ability to connect with a prospect drops precipitously in only five after a website visit is concluded.

Conference 100

Conference Top of Funnel B2B Sales Barriers 100

Smashmouth Marketing

AUGUST 30, 2009

The question is how can B2B Sales and Marketing organizations take advantage of the social media revolution to better engage with their customers and close more deals? Recent studies from MIT/Kellogg point out that a salesperson’s ability to connect with a prospect drops precipitously in only five after a website visit is concluded.

Conference 100

Conference Top of Funnel Barriers B2B Sales 100

Smashmouth Marketing

SEPTEMBER 29, 2009

This past week was the first in a series of two great conferences, the MarketingSherpa's 6th Annual B2B Marketing Summit 2009 in San Francisco. We run a microsite, B2B Online Marketing Pros, for our B2B Online Marketing group on LinkedIn. Of those, about 10,471 are fairly well-targeted into our niche of B2B marketing.

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100