Sales Engine
FEBRUARY 2, 2016
Many B2B marketing leaders have resisted Facebook and other social media platforms, believing that they can’t be successful in getting leads there. He asked, “How many of you [CEOs in the audience] are on Facebook?” And you B2B people out there are telling me that your audience isn’t on Facebook?”
Sales Engine
APRIL 14, 2016
Whether a company is B2B or B2C, Quinn instructs that it first begins with knowing your brand story and then telling it over and over, while always maintaining high quality, and then pushing it out to the target audience in a variety of ways. “My We’re all people, and even if you’re B2B you’re still a person,” she says.
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Sales Engine
MARCH 28, 2016
B2B Content Enterprise: How does Conversion Sciences work with clients to optimize landing pages? B2B Content Enterprise: How important are your buyer personas in your content strategy? What about broadcasting content on social media channels like Facebook and LinkedIn? Very important.
Sales Engine
NOVEMBER 12, 2015
Jennifer's a speaker, trainer, writer (read her free e-book), blogger, Facebooker , Instagrammer , Tweeter , and YouTuber. Demand More From Today's B2B Marketer. Okay, she's not ALL New York. She's traveled the world, educated in the Midwest, and spoken to audiences from coast to coast. She is online and on the money.
Sales Engine
OCTOBER 9, 2015
When it comes to B2B marketing—whether it be social media, email marketing, blogs, white papers or attending trade shows—it has to be about lead generation. If you’re B2B, there’s only one place they can buy—and that’s from you. Not that there isn’t branding and awareness value in these projects. What’s your strategy?
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