article thumbnail

Search Engine Optimization THEN Blogging THEN Social Media Marketing

Webbiquity

But, at the end of the day, they need to generate “leads” that get fed into some kind of offline sales process—just like most b2b [and many b2c] companies do. Additionally, every one of our posts has a quick link to Delicious, Digg, Reddit and StumbleUpon. They’re not much different.

article thumbnail

B2B Marketing: Trust + Community = ROI

Buzz Marketing for Technology

Trust is not a new thing when it comes to marketing and communications as evidenced by one of the most awaited studies in the communications world is always the annual Edelman Public Relations Trust Barometer. This is actually good news for the B2B Marketer. Building demand for their unique point of view. Tweet This!

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

PR needs to Focus on Conversations

Buzz Marketing for Technology

It’s no secret that the number of publications has declined over the last few years. The impact of that can be felt in B2C as well as B2B Marketing. There are fewer numbers of print publications remaining and every company’s marketing department wants to garner more traditional press. Let me explain …. Email this to a friend?

PR 100
article thumbnail

Best Search Engine Marketing Tips of 2009, Part 1

Webbiquity

Though this post is aimed primarily at b2c e-commerce sites, b2b marketers may find a few useful takeaways as well. 9 things you MUST know before you start any conversion rate optimization by Search Engine People. Never Get Bored With My PPC Tasks Checklist by PPC People. Share this on del.icio.us. Post this on Diigo. Share this on Reddit.

article thumbnail

(Almost) 100 (of the) Best Social Media Marketing Blog Posts and Articles of 2009

Webbiquity

Eight reasons to monitor social media and a list of tools for doing it by Chris Koch’s B2B Blog. How to create B2B social media policies by Chris Koch’s B2B Blog. Social Media for B2B Marketing. Why B2B companies need social media too by iMedia Connection. Social Media and Public Relations.

article thumbnail

Book Review: Maverick Marketing

Webbiquity

Although the examples come primarily from b2c campaigns, b2b marketers may pick up some useful creative ideas here as well. He notes that going beyond reaching to actually engaging consumers is a much more complex and difficult task than traditional advertising, an observation that applies equally well to b2c and b2b marketers.

article thumbnail

The Top 3 Priorities for 2010 Marketing Budgets

Online Marketing Institute

Virtually every b2b buying decision involves some level of research on the web. Based on my own anecdotal research, natural search typically drives at least 40% and average more than half of all unpaid traffic to b2b websites. Search Engine Optimization (SEO) – this is the ultimate no-brainer. Tweet This!