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B2B Marketing: Trust + Community = ROI

Buzz Marketing for Technology

Trust is not a new thing when it comes to marketing and communications as evidenced by one of the most awaited studies in the communications world is always the annual Edelman Public Relations Trust Barometer. This is actually good news for the B2B Marketer. Building demand for their unique point of view. Tweet This!

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PR needs to Focus on Conversations

Buzz Marketing for Technology

It’s no secret that the number of publications has declined over the last few years. The impact of that can be felt in B2C as well as B2B Marketing. There are fewer numbers of print publications remaining and every company’s marketing department wants to garner more traditional press. Post on Google Buzz. Tweet This!

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(Almost) 100 (of the) Best Social Media Marketing Blog Posts and Articles of 2009

Webbiquity

Eight reasons to monitor social media and a list of tools for doing it by Chris Koch’s B2B Blog. How to create B2B social media policies by Chris Koch’s B2B Blog. 20 Free Buzz Monitoring Tools by Econsultancy. Social Media for B2B Marketing. Why B2B companies need social media too by iMedia Connection.

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Book Review: Maverick Marketing

Webbiquity

Although the examples come primarily from b2c campaigns, b2b marketers may pick up some useful creative ideas here as well. He notes that going beyond reaching to actually engaging consumers is a much more complex and difficult task than traditional advertising, an observation that applies equally well to b2c and b2b marketers.

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The Top 3 Priorities for 2010 Marketing Budgets

Online Marketing Institute

Virtually every b2b buying decision involves some level of research on the web. Based on my own anecdotal research, natural search typically drives at least 40% and average more than half of all unpaid traffic to b2b websites. Share it on StumbleUpon Share this on Technorati Buzz up! Tweet This!

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4 Tips for B2B Marketing on Facebook

Online Marketing Institute

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 Several readers asked how B2B companies could take advantage of the tips we shared, and I know that some organizations are still wondering if it even makes sense to try to reach a business audience on Facebook Facebook.

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How to Match 10 Key Success Metrics to Your Blogging Strategy.

Convince & Convert

Yet, in much of my social media consulting work corporate blog owners are invariably most interested in total visits and RSS subscribers.