B2B Digg Public Relations Social Networks 
Webbiquity
MARCH 13, 2019
They’ve adapted to using online social networks (namely LinkedIn) to identify passive candidates in the last few years and it’s serving them well. But, at the end of the day, they need to generate “leads” that get fed into some kind of offline sales process—just like most b2b [and many b2c] companies do.
Buzz Marketing for Technology
FEBRUARY 9, 2010
Trust is not a new thing when it comes to marketing and communications as evidenced by one of the most awaited studies in the communications world is always the annual Edelman Public Relations Trust Barometer. This is actually good news for the B2B Marketer. Related posts brought to you by Yet Another Related Posts Plugin.
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Webbiquity
FEBRUARY 1, 2010
What Neuromarketing Can Teach Social Media by Social Media Today. Why Many Businesses Still Fear Social Media by The Marketing Mélange. Top execs say they are influenced by social networks by ZDNet Blogs. Winning with Social Media at Your Company: A Letter to the CEO by SocialSteve’s Blog. Chris Koch.
Webbiquity
MAY 17, 2010
Although the examples come primarily from b2c campaigns, b2b marketers may pick up some useful creative ideas here as well. He notes that going beyond reaching to actually engaging consumers is a much more complex and difficult task than traditional advertising, an observation that applies equally well to b2c and b2b marketers.
Online Marketing Institute
NOVEMBER 2, 2009
Virtually every b2b buying decision involves some level of research on the web. Based on my own anecdotal research, natural search typically drives at least 40% and average more than half of all unpaid traffic to b2b websites. Search Engine Optimization (SEO) – this is the ultimate no-brainer.
Online Marketing Institute
DECEMBER 23, 2010
Several readers asked how B2B companies could take advantage of the tips we shared, and I know that some organizations are still wondering if it even makes sense to try to reach a business audience on Facebook Facebook. Leyl Master Black is a Managing Director at Sparkpr , one of the world’s top independent PR agencies.
WebMarketCentral
APRIL 15, 2008
Social media sites, no longer relegated to just teens and college students, are now the most cost-effective way for a company to drum up international attention. In fact, social networking serves as a great equalizer for small businesses, as anyone with an Internet connection can now launch a successful, global marketing campaign.
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