Valasys

SEPTEMBER 27, 2019

Architecting the roadmaps to excel at customer experience management (CXM) is incontrovertible for B2B marketers. B2B marketing starts with customers & ends with them. The following ways can help the B2B marketers to excel at customer experience management (CXM): 1.

Enterprise Management 49

Enterprise Management Marketing Management Marketing AI B2B Marketing 49

Valasys

SEPTEMBER 30, 2019

BrightTALK launched its buying-intent targeting tool called Intent Leads early in the year 2019 to provide its B2B clients with a full-funnel suite of demand generation & lead generation products. The tool helped the B2B brands identify the prospective leads possessing the buying-intent.

Intent 40

Intent Marketing Automation Services Lead Ranking Buy 40

Valasys

JULY 12, 2019

Embracing the digital transformation, the B2B industry has changed a lot over the course of the past five years. B2B buying has always been a tricky proposition. Therefore, B2B marketers also need to abide by certain practices to optimize their marketing endeavors. The conventional sales funnel has also changed for good.

Cost 40

Cost ROMI Optimization B2B Marketing 40

Valasys

AUGUST 29, 2019

If as a B2B marketer you think that voice search is only relevant in context to B2C SEO & local SEO, think again. Over the past 5 years, voice searches have evolved & adapted for a variety of purposes & its influence on B2B decision-makers has been significantly growing as well.

B2B Sales 40

B2B Sales Lead Ranking SEO Top of Funnel 40

Valasys

JULY 23, 2019

On 22 nd of July, 2019, Informa Engage, the global leader in marketing services announced that their self-reported & highly engaged, first-party online & offline business data can be availed through 180byTwo, the leader in the realm of B2B data solutions.

Intent Data 8

Intent Data Intent Marketing AI Enterprise Management 8

Zoominfo

MAY 5, 2021

Audience cohorts are a group of people who share similar characteristics, including demographics and psychographics. While intent data is extremely valuable in helping you to prioritize accounts, reduce customer churn, and get in front of your ideal customer ahead of your competitor, the information expires quickly.

Segmentation 246

Segmentation Lead Ranking Marketing Qualified Leads Trends 246

Valasys

JULY 2, 2019

B2B marketers need to be aware of the latest developments in the AI industry & upgrade their SEO strategies to comply with the latest developments in machine learning, deep learning in particular. Strategizing & optimizing visual content with the help of deep learning can bring a renaissance in the field of B2B marketing.

Marketing AI 69

Marketing AI SEO Lead Ranking B2B 69

Valasys

JULY 16, 2019

The modern B2B world businesses are witnessing transcendence – by raising their digitization games to showcase their products or services & by enhancing their web presence leveraging integrated approaches to build full-proof multichannel strategies for their marketing endeavors.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Marketing Automation Services 40

Valasys

AUGUST 9, 2019

The best practices in Search Engine Optimization have evolved over the years to coalesce the ever-evolving research methodologies of the B2B prospects. The characteristic features of this algorithmic update are as follows: Hummingbird personalizes & prioritizes the results on the SERPs as per the users’ intent.

Paid Content 40

Paid Content Marketing Budget Lead Ranking Top of Funnel 40

SalesIntel

APRIL 11, 2024

To avoid this, many businesses prefer to invest in sales intelligence products such as SalesIntel , which help automate the focused B2B lead creation process and increase the targeted lead database. Psychographic segmentation refers to the ideas and views that differentiate clients. Whatever you do, do not purchase leads.

Ideal Customer Profiles 52

Ideal Customer Profiles Sales Qualified Leads Lead Scoring Lead Ranking 52

SalesIntel

APRIL 11, 2024

To avoid this, many businesses prefer to invest in sales intelligence products such as SalesIntel , which help automate the focused B2B lead creation process and increase the targeted lead database. Psychographic segmentation refers to the ideas and views that differentiate clients. Whatever you do, do not purchase leads.

Ideal Customer Profiles 52

Ideal Customer Profiles Sales Qualified Leads Lead Scoring Lead Ranking 52

Valasys

JULY 9, 2019

Launching, test-running, benchmarking & optimizing ABM programs helps B2B marketers to win new deals & grow their existing database of clients. Therefore, B2B companies nowadays are investing a substantial amount of their total marketing budget into ABM endeavors.

Account Based Marketing 49

Account Based Marketing ABM Optimization Top of Funnel 49

The ABM Agency

APRIL 30, 2023

Reading Time: 12 minutes As a marketing professional, understanding the nuances of account-based marketing vs. inbound marketing is crucial for developing effective strategies in the B2B SaaS sector. Moreover, we’ll discuss how tailoring your approach based on audience segmentation can significantly enhance your overall strategy.

Account Based Marketing 52

Account Based Marketing Inbound Marketing Paid Content Enterprise Management 52