Marketing Interactions

JANUARY 3, 2022

Your B2B nurturing programs must account for the dynamism of the customer lifecycle to be effective. Namely: In B2B complex purchases, the end users are often not the buyers you sold to, so your audience has shifted. The Focus on B2B Nurturing for Retention and Upsell. B2B Nurturing Programs Let Your Audience Drive.

B2B 69

B2B Paid Search Agency Lead Scoring Lead Ranking 69

Marketing Interactions

FEBRUARY 17, 2020

Content marketing has been an ongoing practice for B2B marketers for more than a decade. But for many buyers, the B2B content they encounter is out of context. B2B Buyers say: Give me messaging I can understand. B2B Marketers say: Our personalization efforts are mostly ineffective. Provide substance over style.

Work Management 96

Work Management Marketing Management B2B Thought Leadership B2B 96

Marketing Interactions

DECEMBER 26, 2016

Corporate Visions recently surveyed more than 400 B2B organizations to find out how one statistic is creating challenges at the intersection of content strategy, sales enablement, and lead conversion. The report found that content used for both demand gen and sales enablement is created in different parts of the organization.

Conversion 82

Conversion B2B Top of Funnel Stats 82

Marketing Interactions

AUGUST 15, 2021

B2B buyers consume at least 13 content assets during their buying process. For a webinar, did they attend or watch it on demand? The post Why Sales Shuns B2B Marketing Qualified Leads appeared first on Marketing Interactions. Much of the time with a lukewarm approach if they perceive the lead to be a waste of their time.

Marketing Qualified Leads 62

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 62

Marketing Interactions

JANUARY 27, 2020

In a lot of the conversations I have with B2B marketers, many are overwhelmed when confronted with how to build truly actionable buyer personas. In my previous post, I discussed how to determine the which B2B buyer personas you really need. In my previous post, I discussed how to determine the which B2B buyer personas you really need.

Buyer Personas 69

Buyer Personas Effectiveness B2B B2B Thought Leadership 69

Marketing Interactions

APRIL 21, 2017

For context, this is a B2B SaaS product. Take a look at the last three years of research from DemandGen Report’s B2B Content Preferences Surveys: In 2015 , the top suggested improvements to content: Use more data and research to support content. B2B Buyers Will Change if Marketers Don’t. Curb the sales messaging.

Peer-to-peer 100

Peer-to-peer Lead Gen B2B Vendors 100

Marketing Interactions

SEPTEMBER 20, 2018

This is why it’s imperative for B2B tech marketers to shift their focus from buying journey funnels to full-on customer lifecycle management. In this blog, I’ll cover best practices for B2B marketers to make the shift from funnels to lifecycles to increase ROI and help your customers stick with you for the long run.

Marketing Funnels 87

Marketing Funnels Top of Funnel B2B Marketing Work Management 87

Marketing Interactions

DECEMBER 26, 2016

Nearly all B2B companies are using content marketing to attract and engage buyers. 28% of B2B marketers describe their organization’s content marketing maturity as sophisticated/mature. 28% of B2B marketers describe their organization’s content marketing maturity as sophisticated/mature. Clarity leads to consistency.

Lead Scoring 72

Lead Scoring Lead Ranking B2B Marketing Planning 72

Marketing Interactions

SEPTEMBER 30, 2018

Unfortunately, the following recent research findings indicate not a lot has changed since I wrote my book four years ago: 55% of B2B marketers somewhat or strongly agree that they have difficulty getting their message and content in front of their target audience. B2B buyers crave meaning and connection—not just utility or value.

Relevance 58

Relevance B2B Marketing B2B Broadcasting 58

Marketing Interactions

JUNE 4, 2017

Pushing product: it’s what B2B companies have been doing for years. We need a campaign for Q2 to generate #X leads/demands for product A. While the idea behind Account-Based Marketing (ABM) is not necessarily new, its relatively new name and acronym is picking up a ton of steam in B2B organizations. Final Thoughts.

Account Based Marketing 64

Account Based Marketing ABM Lead Scoring Lead Ranking 64

Marketing Interactions

APRIL 21, 2017

One of the biggest values that come with content marketing operations maturity is the ability to say “no” to ad hoc content demands. As B2B marketers have adopted content marketing, many have found themselves on the hamster wheel of content production. B2B audiences seek out content in relation to jobs to be done.

Content Marketing 60

Content Marketing Planning Marketing Management Paid Search Agency 60

Marketing Interactions

APRIL 11, 2019

They no longer had to take what they could get, they could demand more, and there were companies that saw their chance to jump the shark by giving it to them. Content operations came about based on the necessity for sanity and the quest for excellence. But also because people had become vocal about what they liked and didn’t.

Peer-to-peer 53

Peer-to-peer Content Enterprise Management Broadcasting 53