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Elevate B2B Marketing News Weekly Roundup: AI Changing B2B Search, LinkedIn Benchmark Report, & Google’s New Ads Editor

Top Rank Marketing

With over 70 million decision-makers, LinkedIn is the place to B2B.” — Keith Browning @TweetOfKeith Click To Tweet What Are B2B Content Marketers’ Biggest Challenges? Rival IQ Google Ads Editor version 2.5 But even if they don't understand, LinkedIn has the people who do.

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Best Random but Interesting Posts, Articles and Resources of 2009

Webbiquity

Beyond standard content like case studies and white papers, what other information formats work best for b2b lead generation and nurturing? The top 24 facts for selling more in B2B by LEADSExplorer. Link to a specific part of a YouTube video by Matt Cutts. 20 Formats to Consider by Savvy B2B Marketing. ** 5 Stars.

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Negative SEO: Does It Really Exist?

Adobe Experience Cloud Blog

Although it’s hard to verify the tactics they used, the tactics included: setting up fake WordPress ‘splogs’ (spam blogs) to repost content, soliciting fake Google Reviews on sites like Fiverr—which makes it look like the site they are trying to take down is manipulating Google Reviews. SEO Problems Caused by the Penguin Update.

SEO 48
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Enterprise SEO Software: How to Choose the Best SEO Platform for Large Sites

Single Grain

Enterprise SEO is a marketing strategy for large enterprises where the goal is to attract more traffic via search engines like Google. Link acquisition. Google Search Console and Google Analytics monitoring. Google and other search engines rank web pages based on content. What Is Enterprise SEO? Keyword research.

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Account-Based Marketing Ad Targeting: Cookie or IP-Address?

NuSpark Consulting

It takes into account that most B2B buying decisions are not made by a single person, but rather by a collective group of people.This is Business-to-Business marketing that pinpoints the people you want to reach with your products and services through the communications channels they use. It targets the key people through: Individual name(s).

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SEO Strategy for Startups: How to Win in 2021

Single Grain

10) Stay Updated on SEO News, Trends and Google Updates. Then take key actions such as: Set up Google Analytics and Google Search Console. How to Use Google Analytics to Improve SEO Performance. How to Use Google Analytics to Improve SEO Performance. Internal Links. 5) Perform On-page Optimization.

Startups 114
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20-Minutes Growth Hacking Course for Beginners [Strategy+Examples]

Outgrow

Source: Google Trends. Paid ads on social media, google display ads, or search ads that help in ensuring the top of the mind presence. Deep Link Social Accounts. Deep links are a great way to reduce bounce rates from your social media accounts, landing pages, in-app pages, and web pages. These include -.

Course 52