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Elevate B2B Marketing News Weekly Roundup: AI Changing B2B Search, LinkedIn Benchmark Report, & Google’s New Ads Editor

Top Rank Marketing

With over 70 million decision-makers, LinkedIn is the place to B2B.” — Keith Browning @TweetOfKeith Click To Tweet What Are B2B Content Marketers’ Biggest Challenges? But even if they don't understand, LinkedIn has the people who do. Rival IQ Google Ads Editor version 2.5

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Best Random but Interesting Posts, Articles and Resources of 2009

Webbiquity

Beyond standard content like case studies and white papers, what other information formats work best for b2b lead generation and nurturing? The top 24 facts for selling more in B2B by LEADSExplorer. Link to a specific part of a YouTube video by Matt Cutts. 20 Formats to Consider by Savvy B2B Marketing. ** 5 Stars.

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Negative SEO: Does It Really Exist?

Adobe Experience Cloud Blog

For example, if a website already has a lot of high-quality incoming links—that is to say a good natural link portfolio with plenty of deep links, a consistent posting schedule and a sitemap that tells Google how often it should be crawling its site—then it would be very hard to undo all of that work.

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Account-Based Marketing Ad Targeting: Cookie or IP-Address?

NuSpark Consulting

It takes into account that most B2B buying decisions are not made by a single person, but rather by a collective group of people.This is Business-to-Business marketing that pinpoints the people you want to reach with your products and services through the communications channels they use.

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3 Steps to Mobile App Personalization

Adobe Experience Cloud Blog

Armed with this knowledge, you can provide personalized messaging that deep links to different places within the app, serving your users with content that is the most relevant and interesting for them, which can result in greater user loyalty and retention.

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Enterprise SEO Software: How to Choose the Best SEO Platform for Large Sites

Single Grain

You can also check incoming links languages: With a detailed backlink breakdown, you can check total backlinks, live links, deep links, direct links, follow links, and HTTP links. You can also check anchor text distribution with referring domains, total links, deleted links, and nofollow links.

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SEO Strategy for Startups: How to Win in 2021

Single Grain

Internal Links. Contains 1-2 deep links to relevant content. Outbound Linking (contains 1-2 links to authoritative & relevant sites). According to HubSpot’s research, SEO is the lowest risk, highest ROI B2B marketing channel. Has clear taxonomic organization. Does not contain underscores.

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