Oktopost

JANUARY 25, 2024

While many businesses recognize the importance of maintaining a social media presence, the full potential of these platforms in driving B2B revenue often goes overlooked. Social media programs, when executed strategically, play a vital role in shaping brand experiences for complex buying groups, and various buyer personas.

Social Media 69

Social Media Top of Funnel Webinar Metrics B2B Thought Leadership 69

Inbox Insight

OCTOBER 27, 2023

In this ever-evolving landscape, one powerful tool has emerged that is revolutionizing the way B2B marketers work: buyer intent data. According to our first party research conducted within our IFP community, 99% of B2B marketers have witnessed significant sales and ROI increases by harnessing the power of intent data.

Buyer Intent 105

Buyer Intent Intent Data Intent Demand Generation 105

Martech

DECEMBER 15, 2022

This is early in the organization’s buyer journey, when individuals might be doing their own research on your company’s offerings. Based on the intent signals generated by these interactions, your team can determine if the account is in-market and looking to buy. Delivering the right experiences to key accounts.

Top of Funnel 97

Top of Funnel Account Based Marketing Peer-to-peer Marketing & Strategy 97

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Account Based Marketing 52

Heinz Marketing

MARCH 16, 2022

We have all witnessed a digital transformation in B2B Marketing with the onset of Artificial Intelligence (AI). What is AI and how does it help in B2B Marketing? Challenge faced by B2B marketers is providing a well-rounded experience to our customers and prospects. AI content generation tools in B2B have many advantages.

Marketing AI 109

Marketing AI Digital Transformation B2B Marketing Top of Funnel 109

Oktopost

OCTOBER 8, 2023

The impact of the economy has slowed down the pace of B2B sales, leaving sales teams wondering how to meet their KPIs. To effectively engage your prospects, start by segmenting them based on factors like interests, pain points, goals, industry, and their stage in the buyer journey.

Top of Funnel 131

Top of Funnel Marketing Management Buyer's Journey Sales Cycle 131

Aberdeen

MARCH 25, 2019

Using data to fuel and optimize a legacy marketing strategy into an intent marketing strategy is a priority for many Marketing and Sales organizations in the B2B industry. Five Ways to Succeed at Intent Marketing. Intent-based content marketing is possible only with verified and accurate intent data.

Marketing AI 74

Marketing AI Intent Intent Signal Account Based Marketing 74

Inbox Insight

DECEMBER 1, 2020

But so many B2B marketers are only scratching the surface with predictive-driven sales and marketing. If you want to take your demand gen and lead gen efforts to the next level with intent signal s , it’s vital to use data in the right way. Misunderstanding the value of third-party intent data.

Intent Data 124

Intent Data Intent Top of Funnel Demand Generation 124

Inbox Insight

NOVEMBER 17, 2023

In the ever-evolving landscape of B2B marketing, one concept has revolutionized the way businesses approach their sales and marketing strategies: intent-based marketing. In order to do this, it relies solely on the concept of intent data. Boosting SEO Search engine optimization (SEO) practices drive inbound traffic.

Demand Generation 59

Demand Generation Ideal Customer Profiles Intent B2B Marketing 59

Inbox Insight

OCTOBER 6, 2020

But when it comes to looking at data, it’s vital to learn more than just who your buyers are and where they are from. With so many organizations now using intent data, we wanted to know – what objectives have they set in place when leveraging intent data? To build and develop accurate personas for B2B marketing.

Intent Data 99

Intent Data Demand Generation Intent Lead Scoring 99

Inbox Insight

NOVEMBER 10, 2023

We spoke to 200 senior marketing specialists in large companies of 500+ employees across multiple industries to see what they had to say – which is better for demand generation, first-party, second-party or third-party intent data? How are B2B marketers sourcing intent data?

Intent Data 104

Intent Data Intent Demand Generation Buyer Intent 104

Only B2B

FEBRUARY 11, 2024

We’ll break down types of intent data that tackle your business goals: Must Read: 10 Key Game-Changing Benefits of Intent Data First-Party, Second-Party, Third-Party Intent Data: Diving into Notable Differences But first, let’s understand what we mean by intent data. Must Read: How to Collect B2B Intent Data?

Intent Data 62

Intent Data Intent Work Management Marketing Management 62

Only B2B

SEPTEMBER 21, 2021

The success of B2B sales and marketing is strongly reliant on data. Every effective marketer and salesperson understands the true value of B2B data and how it can help them reach their overall business goals. According to research, a typical B2B prospect is typically halfway through the buying process before speaking with a salesman.

Intent Data 114

Intent Data Intent Paid Search Agency Top of Funnel 114

Martech

OCTOBER 28, 2021

That’s why marketing and sales teams must determine buyer intent and generate interest so you can divide resources accordingly. Targeting consumers without considering their level of interest means missing out on low-hanging fruit — accounts with high buying intent signals. Understanding buyer intent.

Top of Funnel 116

Top of Funnel Account Based Marketing Ideal Customer Profiles Generation 116

6sense

DECEMBER 9, 2021

What differentiates the companies that actually win deals is that they understand a buyer’s intent much sooner. They see early intent signals, and then they combine those signals and make them usable to the entire revenue team. If you can understand what those footprints are, you can construct buyer journeys.

Intent Signal 62

Intent Signal Peer-to-peer Marketing Automation Services Intent 62

Content4Demand

NOVEMBER 16, 2021

B2B Content That's Relevant at the Right Time. Today, we’ll speak with Nirosha Methananda, VP of Marketing at Influ2 , about creating B2B content that’s relevant at the right time. Do you see opportunities for more B2B brands to use intent data intelligence at the foundational stage to formulate their content strategies?

Intent Data 99

Intent Data Top of Funnel Intent Relevance 99

6sense

DECEMBER 6, 2021

Having been privy to the lead management processes of hundreds of B2B organizations of every stripe, I would estimate that at least half have internal demand funnel (AKA waterfall) stages that combine stages of their sales process with what are really stages of the buyer journey. Your Funnel Is Not Their Journey.

Top of Funnel 62

Top of Funnel Webinar Metrics Buyer's Journey Digital Marketing Funnels 62

SalesIntel

OCTOBER 20, 2021

According to studies, 89% of consumers undertake independent online research before making a B2B purchase; the good news for you is that the research that the majority of people are currently doing can help you uncover fresh, qualified leads. Given that, if your competitor doesn’t already use the Intent Data, they might soon start using it.

Buyer Intent 93

Buyer Intent Intent Data Intent Ideal Customer Profiles 93

PureB2B

MAY 30, 2022

Enter: intent data. ‍ Buyer intent data gives you unparalleled insight into your prospect’s behaviour through the use of intent signals. What is intent data? Intent data is information collected about a person’s behaviour online. The more data points collected, the stronger the intent signals.

Buyer Intent 118

Buyer Intent Intent Data Intent Work Management 118

Content4Demand

MAY 21, 2020

Written by Marjorie Romeyn-Sanabria & Michael Rodriguez Republished with permission from Demand Gen Report With in-person engagement on hold this spring and possibly into summer, B2B marketers continue to pivot their strategies to make up for lost leads, maintain relationships with clients and attract new business.

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

DealSignal

MAY 15, 2022

Intent data shows what a buyer is interested in and what they are likely to do or buy next Imagine targeting a buyer before they even start their buyer journey. With intent data, you can. What Is Intent Data? Typically, buyers narrow down their options before making a final decision.

Intent Data 52

Intent Data Intent Marketing Automation Services Ideal Customer Profiles 52

The ABM Agency

APRIL 15, 2021

Intent data is an essential piece of the account-based marketing puzzle. It’s the type of data that can give B2B companies a competitive edge as they look to identify engaged, active prospects at prioritized accounts that show a clear pattern of interest in a product, service, or solution. Is Bombora a Good Option for Your B2B Company?

Bombora 98

Bombora Intent Data Marketing Automation Services Intent 98

Content4Demand

JULY 13, 2021

Marketers are quickly discovering the value of intent data to identify and engage the buyers actively researching their solutions. According to Gartner , more than 70% of B2B marketers are expected to be targeting buyers with third-party intent data by 2022. We’ll start with some intent data basics here.

Intent Data 109

Intent Data Intent Intent Signal Bombora 109

TrustRadius Marketing

OCTOBER 3, 2022

But as B2B marketers face a seemingly endless supply of vendors and solutions, many struggle to understand the intent data trend or its importance. Even before the pandemic, 68% of B2B buyers preferred to research online independently , according to Forrester. Downstream intent data’s role in B2B marketing and sales.

Intent Data 52

Intent Data Top of Funnel Intent Work Management 52

The ABM Agency

MARCH 31, 2023

How can we use data to improve our B2B precision marketing efforts? How can we use data to improve our B2B precision marketing efforts? What strategies should be used to maximize ROI from B2B precision marketing campaigns? How can we measure the success of a B2B precision marketing campaign?

Ideal Customer Profiles 52

Ideal Customer Profiles B2B Marketing Sales Management Lead Ranking 52

Content4Demand

OCTOBER 15, 2021

There are two critical flaws to intent data, ones that marketers need to solve if they want to use this source of insight to create and select content successfully: First, people express intent in languages other than English. perhaps 15% of intent signals come from other languages , like Spanish or simplified Chinese.

Intent Data 83

Intent Data Intent Intent Signal Account Based Marketing 83

DemandBase

DECEMBER 18, 2018

Ad measurement is a key area where B2B advertisers have been under-served as a result of the ad-tech industry’s heavy lean toward consumer budgets. Learn more about account-based advertising and how the Demandbase Targeting Solution is helping B2B marketers better target their audiences and measure business outcomes.

Cost per Lead 53

Cost per Lead Advertising Agencies Advertisements Advertising 53

TrustRadius Marketing

SEPTEMBER 29, 2022

Downstream intent data is what’s collected from users visiting TrustRadius to review available solutions from the perspective of other real-world users. As they browse additional content related to a product or category, they create valuable intent signals about their needs and intentions. Finding new sales opportunities.

Intent Data 52

Intent Data Top of Funnel Intent Work Management 52

TrustRadius Marketing

SEPTEMBER 29, 2022

Downstream intent data is what’s collected from users visiting TrustRadius to review available solutions from the perspective of other real-world users. As they browse additional content related to a product or category, they create valuable intent signals about their needs and intentions. Finding new sales opportunities.

Intent Data 52

Intent Data Top of Funnel Intent Work Management 52

6sense

NOVEMBER 2, 2021

They’re your buyers. B2B buyers are operating in “stealth mode” now more than ever, far beyond the view of most vendors’ awareness. In fact, buyers now complete 70% or more of their journey before they ever directly engage a vendor. Your team gains a clearer picture of buyer personas. Check out the Ebook.

Top of Funnel 62

Top of Funnel Intent Signal Intent Data Buyer Personas 62

Aberdeen

JANUARY 24, 2019

The smartest human minds cannot compute the massive volumes of buyer intent signals that are captured by algorithms today, and for that reason, my response to Kucera’s earnest questions is: Analytics, and predictive analytics, too. Target messages at targeted buyer intent signalers.

Intent Data 40

Intent Data Intent Intent Signal Buyer Intent 40

SalesIntel

JULY 14, 2022

With in-person events beginning to make a comeback, it’s important for marketers to leverage B2B contact data before, during, and after events in order to engage with prospective customers. There are many ways to leverage your B2B contact database to do so. . Decipher Intent. Pre-Event Prep Work . Attract an Audience.

Conference 52

Conference Contacts Personalization B2B 52

PathFactory

MAY 2, 2022

Using actual, near real-time content engagement signals, AI-driven targeting, and personalization, Go To Market teams can easily provide a relevant, seamless experience where the buyer can find all the information they need to make a purchase decision. “A Match the best performing content journeys to your targeted accounts.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Qualified Leads Buy 52

Albacross

JANUARY 19, 2022

Intent data is the one. It tells you who are interested in your products, which product they are interested in, where they are on the buyer journey, and when they are ready to buy. Intent data gives you the power of predictability based on collecting real-time website activities. But is it the case for your business?

Intent Data 52

Intent Data Ideal Customer Profiles Intent Top of Funnel 52

Aberdeen

MARCH 19, 2020

It’s amazing how so many B2B marketing and sales organizations rely solely on the MQL as the start of their process. The goal of the B2B buyer/researcher is to remain anonymous for as long as possible and do as much research as they can outside of a vendor website or even vendor branded content. The End of the Beginning.

Lead Ranking 69

Lead Ranking Marketing Qualified Leads Top of Funnel MQL 69

Inbox Insight

MARCH 13, 2024

Restricted access to quality intent data and the technological means to analyze and strategically apply it, has meant lead prioritization tactics have often been subjective or based on a limited view of the buyer journey. The aggregation of 3rd party intent signals provides a fuller picture of the buying process.

Lead Ranking 52

Lead Ranking Lead Scoring Ideal Customer Profiles Demand Generation 52

Inbox Insight

OCTOBER 19, 2020

We spoke to 200 senior marketing specialists in large companies of 500+ employees across multiple industries to see what they had to say – which is better for demand generation, first-party or third-party intent data? How are B2B marketers sourcing intent data? Third-Party Intent Data.

Intent Data 98

Intent Data Demand Generation Intent Demand 98