Biznology
APRIL 29, 2013
Photo credit: Wikipedia. E-commerce opportunity is evolving fast, but only 25% of B2B marketers are taking advantage of it, according to a 2012 Oracle study. The typical B2B company selling online is the classic catalogers like Edmund Optics and Seton , which were fast to supplement their print catalogs with e-commerce.
Tony Zambito
JANUARY 30, 2012
Image via Wikipedia. I would not be surprised today if a group of B2B executives said they were using fortune tellers to peer into a crystal ball to make predictions about the future. The ability to make decisions based on predictions is becoming an essential attribute for B2B executives. Emphasis on modeling buyer behavior.
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Exo B2B
MAY 16, 2018
As professionals or companies engaged in a Business-to-Business (B2B) marketing process, there is something we should ask ourselves when we publish a blog post, a case study, or a white paper. As Mrs. Viera mentions, B2B companies have a major advantage in having less but sometimes bigger customers. Know your clientele.
Marketing Insider Group
JUNE 2, 2010
Wikipedia defines “ Content Marketing ” as: The creation or sharing of content for the purpose of engaging current and potential consumer bases. The main reason this is an acute challenge for B2B marketers is the high level of risk inherent in The B2B Decision Process. And this is where many B2B marketers stumble.
Biznology
APRIL 6, 2011
Image via Wikipedia. Some people think that B2B and B2C social media are very different. But one thing people often see as the hallmark of B2B social media is actually useful in some B2C situations as well. But I want to tell you that many businesses need this technique no matter who their customers are.
Industrial Marketing Today
APRIL 26, 2010
Paul Dunay in his blog post, “4 C’s of B2B Marketing” has defined this very nicely. Wikipedia defines content marketing as “an umbrella term encompassing all marketing formats that involve the creation or sharing of content for the purpose of engaging current and potential consumer bases.”
Adobe Experience Cloud Blog
AUGUST 27, 2008
B2B marketing professionals in today's economy are always looking for new ways to do more with less and still gain a competitive advantage within the marketplace. First up in our B2B Marketing interview series is Tom Pick of WebMarketCentral. You've been a B2B marketer since 1992. and StumbeUpon for B2B marketing in early 2007.
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