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B2B Email Design – Gallery 2 « The Effective Marketer

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking B2B Email Design – Gallery 2 Last week I started an email design gallery containing a series of HTML emails I received. Is good to see what’s out there, what is working and what is not. United States License.

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Video Experts Share Their Greatest B2B Video Production Advice

Vidyard

From telling artful brand stories to helping in your lead generation efforts, there’s no shortage of accolades for video. Which is why we sought out leading video production experts and picked their brains for you. .” ” – Brian Maschler, Chief Creative Officer, Bulldog Solutions Ok, you’re ready!

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“How I Work”: Janet Rubio, CMO at True Influence @trueinfluence #HowIWork

Heinz Marketing

Periodically moving forward, we will feature a new B2B sales, marketing or business leader here answering what have become the standard “ How I Work ” questions. Janet has been leading marketing organizations for more than 30 years, including leadership positions at Dell, Bulldog Solutions, Engauge Marketing and more.

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Marketing Content That Sells

The Effective Marketer

That reminds me of what I see when I visit most B2B companies’ websites. In the B2B marketing space this is notorious. We have all been there. How is it that your product or service will benefit me? What is that acronym you keep using? How do I get in touch with someone who can explain all of this? United States License.

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Inbound Marketing Must Set the Table for Industrial Sales

Industrial Marketing Today

This is when I have to take a step back and start talking about how the job of inbound marketing does not end with lead generation but extends into setting the table for sales so they can be more productive. See SAL is the Glue that Binds Sales and Marketing in Lead Generation ).

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Make Sure Your Logo Can Handle the Job at Any Size

WebMarketCentral

Note: This is the third in a four-part series of guest posts on B2B branding strategy and website design from Rebekah E. Donaldson ("Red") and Cris Rominger of B2B Communications. Bulldog Solutions ’ logo is so memorable that it wins in my book. Tags: General Marketing. All logos are shown at 1.5 inches wide.

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B2B Lead Management Market Heats Up

Online Marketing Institute

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.