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“How I Work”: Janet Rubio, CMO at True Influence @trueinfluence #HowIWork

Heinz Marketing

Janet has been leading marketing organizations for more than 30 years, including leadership positions at Dell, Bulldog Solutions, Engauge Marketing and more. But as the person responsible for lead generation I eat my own dog food and rely heavily on InsightBASE to guide our efforts.

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Inbound Marketing Must Set the Table for Industrial Sales

Industrial Marketing Today

This is when I have to take a step back and start talking about how the job of inbound marketing does not end with lead generation but extends into setting the table for sales so they can be more productive. See SAL is the Glue that Binds Sales and Marketing in Lead Generation ).

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B2B Email Design – Gallery 2 « The Effective Marketer

The Effective Marketer

Design #14 Email Sender: Bulldog Solutions Email Title: Roadmap to Demand Acceleration What I Like: This email was optimized for Outlook as you can see by the very top of it containing plain text. Left side bar with Xerox logo talks about another webinar, which could be confusing. United States License. United States License.

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Marketing Content That Sells

The Effective Marketer

While I still struggle to write good content, I did find some useful resources online that I hope will also help you out. link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

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Video Experts Share Their Greatest B2B Video Production Advice

Vidyard

From telling artful brand stories to helping in your lead generation efforts, there’s no shortage of accolades for video. Which is why we sought out leading video production experts and picked their brains for you. ” – Brian Maschler, Chief Creative Officer, Bulldog Solutions Ok, you’re ready!

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Make Sure Your Logo Can Handle the Job at Any Size

WebMarketCentral

Bulldog Solutions ’ logo is so memorable that it wins in my book. The tag line is small (it reads “Lead Generation Unleashed”), but short and powerful like a bulldog. Bulldog Solutions lead generation Bluewolf Rubicon Marketing Group Verticurl Pedowitz Group blue pizza del.icio.us

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B2B Lead Management Market Heats Up

Online Marketing Institute

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.