Writing on the Web

SEPTEMBER 23, 2010

&# I just read this term in a new digital release: The B2B Manifesto , just published by Velocity Partners in the UK. The B2B Manifesto: 5 Imperatives and 6 Staples for Winning the Battle for Attention: page 19: “You need to leverage trust-builders into each step of the (buying) journey: case studies. Blog this on Blogger.

Ad Building 100

Ad Building B2B Digg Trust Marketing 100

Writing on the Web

MARCH 21, 2011

Bloggers agonize over headlines and still rarely get them right. Blog this on Blogger. Related posts: Click, Read, Learn: B2B Marketing Zone Is Fast Food for the Brain. Sometimes the only thing that will save a blog post is a great headline. They have to be accurate, descriptive, attention-grabbing, and short enough to tweet.

Digg 100

Digg Blogger Opinions Buzz 100

Writing on the Web

SEPTEMBER 27, 2010

Doug Kessler and the boys over at VelocityPartnersUK ask this question in the B2B Manifesto. For example, they suggest 5 imperatives for B2B marketers. I think this is essential advice for anyone using a blog for business, not just B2B marketers. For example, Time-Saving Tips for Smart Bloggers. ). Blog this on Blogger.

Content Marketing 100

Content Marketing Digg Content Blogger 100

Writing on the Web

SEPTEMBER 29, 2010

The B2B Manifesto , from VelocityPartners in the UK, makes this point as well, by encouraging content creators to share their world views and beliefs. Next, be sure to download the B2B Manifesto for a visual guide to what you need to pay attention to when writing content that engages readers. Blog this on Blogger.

Content Marketing 100

Content Marketing Digg Content Buzz 100

Writing on the Web

SEPTEMBER 28, 2010

They’ve just released their B2B Marketing Manifesto , and while this is key to professionals charged with marketing in the business world, it is especially crucial to entrepreneurs, solo professionals, and small businesses… anyone writing content marketing materials. Blog this on Blogger. Expose your beliefs.

Content Marketing 100

Content Marketing Digg Content Trigger Marketing 100

Writing on the Web

AUGUST 13, 2010

Soon, after a few weeks, you’ll be getting 100% perfect scores on your first try… Blog this on Blogger. Click, Read, Learn: B2B Marketing Zone Is Fast Food for the Brain. You won’t regret it, it’s so easy to use and it’s a teaching genius. Subscribe to the comments for this post? Share this on del.icio.us.

Optimization 100

Optimization Digg SEO Buzz 100

Writing on the Web

OCTOBER 4, 2010

This is Imperative #2 in VelocityPartner’s B2B Manifesto. Blog this on Blogger. If you’re not sharing your higher purpose, and the real reason you care about your clients, your readers aren’t going to sit up pay attention or care about what you’re selling. What do you and your company believe?

Content 100

Content Digg Buzz Blogger 100