Tomorrow People

MARCH 30, 2021

Already well established in B2C, purpose is of growing importance for B2B brands. 85% of B2B marketers consider purpose “important to their business” , and 57% have increased their focus on it. Again, this applies to B2B brands, not just to B2C ones. Jane Fleming, LinkedIn. Flexibility.

Webinar Metrics 156

Webinar Metrics Branding Brand Identity Marketing & Strategy 156

Tomorrow People

NOVEMBER 25, 2021

The most valuable sources of VoC data for B2B marketers. Traditionally, VoC programmes have long been recognised as a B2C affair because of the wealth of consumer data that B2C firms typically have access to. However, B2B companies shouldn’t neglect what customers say about their brand either.

Opinions 156

Opinions Sample Focus Group Customer Satisfaction 156

Tomorrow People

OCTOBER 3, 2017

These days pretty much everyone has got the message, and 88% of B2B marketers are using content marketing in their strategies. The growth of the internet, smartphones and tablets, along with brands (both B2B and B2C) joining the bandwagon, means that the world is awash with content marketing. How to stand out in 2018 and beyond.

Advertising Agencies 239

Advertising Agencies Paid Search Agency Ad Agencies Content Marketing 239

Tomorrow People

SEPTEMBER 1, 2022

It’s time for B2B organisations to finally move beyond just publishing content. For years, B2C companies have readily embraced the art of storytelling. So why can’t the same be said about most B2B organisations? So why can’t the same be said about most B2B organisations? Why is storytelling important for B2B companies?

Storytelling 156

Storytelling B2B Marketing Work Management Marketing Management 156

Tomorrow People

SEPTEMBER 1, 2022

It’s time for B2B organisations to finally move beyond just publishing content. For years, B2C companies have readily embraced the art of storytelling. So why can’t the same be said about most B2B organisations? So why can’t the same be said about most B2B organisations? Remember that your B2B buyers are businesses, too.

Storytelling 156

Storytelling B2B Marketing Work Management Marketing Management 156

Tomorrow People

MARCH 21, 2012

In a recent LinkedIn survey 38% of companies said they saw their website to create an online presence. Done right, a website can actively attract your target audience and ultimately convert them into leads, customers and then repeat business, whether it is B2B or B2C. Why cut off when you can connect?

Design 120

Design Marketing Websites Marketing Automation Services Top of Funnel 120

Tomorrow People

SEPTEMBER 27, 2022

This is especially important in a B2B context. According to Gartner, six to ten people are involved in every B2B purchase. When you reach out to them (whether it’s via LinkedIn, email or online forums), the key is to clearly communicate your intentions and highlight why they would want to participate in your research.

Marketing Analytics Tools 156

Marketing Analytics Tools Startups Paid Content Sales Management 156