The Why, What & How of a Lead-to-Revenue Assessment, Part 1 - The Why & What
ViewPoint
AUGUST 18, 2015
In today’s B2B companies, marketing and sales alignment is critical to success. Unfortunately, few B2B organizations focus on creating, implementing and executing a defined marketing and sales process. It is a deep dive into key areas of your process: Lead and demand generation. Data quality. Nurturing workflows.
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