DiscoverOrg

JANUARY 15, 2019

Are there differences selling to men and women in a B2B sales process? But that’s the B2C space,” you might be thinking. “In In B2B sales, isn’t it all the same? Martin , DiscoverOrg surveyed 350+ B2B buyers, and we put this question to the test: Are there differences selling B2B solutions to women and men?

Cold Calling 196

Cold Calling Buy Peer-to-peer B2B 196

DiscoverOrg

APRIL 17, 2019

The same is true for your B2B buyers. As a B2B seller, if you can get your message out and drive awareness of your brand, you can get ahead of these preconceived notions by tapping into this phase of the buyer’s journey. Decisions aren’t made in a vacuum – not usually in B2C, and definitely not in B2B.

Intent Data 120

Intent Data Intent Top of Funnel Marketing & Strategy 120

DiscoverOrg

MARCH 29, 2018

There’s a lot of confusion and anxiety surrounding the upcoming General Data Protection Regulations (GDPR), which goes into effect May 25, 2018, l eaving a lot of people wondering how it impacts them as a B2B marketer. In other words, we think you are not limited to “opt in” contact data for B2B marketing under the GDPR.

Planning 198

Planning Opt-out Opt-in Peer-to-peer 198

DiscoverOrg

AUGUST 23, 2018

In fact, 87% of B2B buyers say they would have a favorable impression of someone introduced through their professional social network. But the “social” piece of the puzzle is more important than ever, especially when you consider that “ the number of people involved in B2B purchases has climbed from an average of 5.4 You do you.

Social Media 197

Social Media Social Networks B2B Sales Linkedin 197

DiscoverOrg

AUGUST 23, 2018

In fact, 87% of B2B buyers say they would have a favorable impression of someone introduced through their professional social network. But the “social” piece of the puzzle is more important than ever, especially when you consider that “ the number of people involved in B2B purchases has climbed from an average of 5.4 You do you.

Social Media 120

Social Media Social Networks B2B Sales Linkedin 120

DiscoverOrg

AUGUST 24, 2017

B2B vs B2C vs B2P. The terms B2C (business-to-consumer) and B2B (business-to-business) are essential, elementary for a person beginning the journey into the professional world. B2B sales and marketing – stuck in a cage. Consumers generally evolve and conform to the “beat of the brand drum.”.

B2B 191

B2B Buyer Personas B2B Sales B2B Marketing 191