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B2B Marketing Summit Shows Old Problems Persist

The Effective Marketer

According to their post: “Last week in San Francisco, 211 business-to-business marketers spent two days sharing insights, case studies and advice on social media marketing, lead generation, Sales and Marketing alignment, and other hot-button issues on the West Coast swing of MarketingSherpa’s seventh annual B2B Marketing Summit.&#

Planning 100
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Blog Makeover Nets Sales Leads for Software Company

The Point

How do you reinvent a company blog in a way that does more than simply provide a platform for thought leadership? Here are some key features worth noting: * Prominent Subscription Options : visitors can choose to subscribe via email (a monthly compilation of new posts), RSS, or through Twitter.

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Choosing an Email Marketing Software « The Effective Marketer

The Effective Marketer

You can follow any responses to this entry through the RSS 2.0 You can follow any responses to this entry through the RSS 2.0 Reply B2B Marketing Summit Shows Old Problems Persist « The Effective Marketer says: October 14, 2010 at 9:12 am [.] Good luck in your email marketing selection process! United States License.

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Marketing Content That Sells

The Effective Marketer

Online success comes from thinking like a journalist and a thought leader”. That reminds me of what I see when I visit most B2B companies’ websites. In the B2B marketing space this is notorious. You can follow any responses to this entry through the RSS 2.0 We have all been there. What is that acronym you keep using?

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“Change Before You Have To”…Think Conversion NOW

LEADership

Get more website hits, build bigger subscriber lists to their RSS blog feed, attract more fans on Facebook, expand network of connections on LinkedIn, find more followers on Twitter—it’s all about quantity, numbers, traffic. Remember these Key Steps in Your B2B Content Marketing. Read 7 Easy Wins for Successful B2B Social Media.

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The Rise of the Content Marketer « The Effective Marketer

The Effective Marketer

Sales reps are sharing webinar recordings with prospects, the CEO is blogging his latest thoughts on the industry, the human resources manager is updating the company’s LinkedIn page. You can follow any responses to this entry through the RSS 2.0 Does it sound familiar? A new role is starting to take shape. United States License.

Planning 100
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How to Optimize Your B2B Marketing and Sales with Online Video

Adobe Experience Cloud Blog

Any B2B marketer concerned with marketing ROI and sales enablement needs to know how and when to use it. Conveniently for us B2B marketers, video also conveys more information per minute than any other media platform. Here are my recommendations: Early Stage: Generate high interest by sharing viral videos.